Coachella - 20 Years in the Desert Subtitles (vtt) [43:00-6180-0-en]

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Singer: Coachella | Song: 20 Years in the Desert

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Coachella - 20 Years in the Desert Subtitles (vtt) (43:00-6180-0-en) (PARTIAL PREVIEW)


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WEBVTT

00:00:12.479 --> 00:00:13.713
We begin this
half an hour

00:00:13.813 --> 00:00:16.182
with one of the hottest
scenes in music,

00:00:16.282 --> 00:00:19.786
thousands of people coming out for
the Coachella Music Festival.

00:00:19.886 --> 00:00:21.554
As far as the lineup goes,

00:00:21.654 --> 00:00:23.523
it will include artists
like Beyoncé,

00:00:23.623 --> 00:00:26.059
The Weekend,
and Post Malone.

00:00:26.159 --> 00:00:29.195
Coachella has the tradition of
having classic performers.

00:00:29.295 --> 00:00:32.232
Madonna's been there, Paul McCartney
played Coachella.

00:00:32.332 --> 00:00:33.733
WOSome of the biggest names in music,

00:00:33.833 --> 00:00:35.802
of course, uh, Radiohead,
the Black Keys.

00:00:35.902 --> 00:00:37.737
Many, many, many others.

00:00:37.837 --> 00:00:40.707
Billie, Billie, Billie...

00:00:40.807 --> 00:00:43.243
I was very nervous about it.

00:00:43.343 --> 00:00:46.679
which I've never felt,
ever, from a show.

00:00:46.779 --> 00:00:48.648
And I was trying to think
about why I was,

00:00:48.748 --> 00:00:50.683
and I was, like, because it's a big
deal, Billie, that's why.

00:00:52.551 --> 00:00:54.788
Everybody knows
what Coachella is.

00:00:54.888 --> 00:00:57.123
Even if you don't care about
music, you know.

00:00:57.223 --> 00:00:58.625
The Coachella Valley Music
and Arts Festival

00:00:58.725 --> 00:01:00.193
wrapped up yesterday.

00:01:00.293 --> 00:01:03.063
It's a huge concert, goes
over two weekends.

00:01:03.163 --> 00:01:05.298
A right of passage
for any Millennial

00:01:05.398 --> 00:01:07.200
is attending Coachella.

00:01:07.300 --> 00:01:10.170
This is not a rock concert.
This is not Coachella.

00:01:11.370 --> 00:01:14.240
RK for the chaos,
Coachella!

00:01:18.211 --> 00:01:19.345
We'd like to make
an announcement

00:01:19.445 --> 00:01:20.780
that we just booked
another show.

00:01:20.880 --> 00:01:24.150
We will be doing Sunday
Service at Coachella.

00:01:28.821 --> 00:01:31.391
The biggest artists in the
world do Coachella,

00:01:31.491 --> 00:01:32.759
so, you know,
the pressure's there

00:01:32.859 --> 00:01:34.494
to bring it.

00:01:34.594 --> 00:01:37.363
You cannot escape it, and
it became Beychella.

00:01:37.463 --> 00:01:39.632
Beyoncé took it over
this weekend.

00:01:41.801 --> 00:01:44.704
More people talkin' about
your performance.

00:01:44.804 --> 00:01:47.273
You know, you open up the
paper the next day,

00:01:47.373 --> 00:01:49.409
see 'em talkin' about
what you did,

00:01:49.509 --> 00:01:53.213
not what three acts
before you did.

00:01:53.313 --> 00:01:56.583
This morning, the most talked about
concert on the planet

00:01:56.683 --> 00:02:00.887
was a weekend performance from someone
who's been dead for 15 years.

00:02:00.987 --> 00:02:03.189
Make some noise for Tupac!

00:02:05.625 --> 00:02:08.294
You're gonna be judged, man,

00:02:08.394 --> 00:02:11.531
when you hit Coachella's stage.

00:02:11.631 --> 00:02:14.334
And it's gonna be talked about
for the rest of the year.

00:02:14.434 --> 00:02:18.138
So you better get
your shit right.

00:02:19.672 --> 00:02:22.842
Make some noise
for Post Malone!

00:02:26.279 --> 00:02:27.514
Coming from my world,

00:02:27.614 --> 00:02:30.550
they've always been extremely
welcoming.

00:02:30.650 --> 00:02:32.519
I think the programming's
always been

00:02:32.619 --> 00:02:34.554
extremely progressive.

00:02:34.654 --> 00:02:37.790
They put everything on
from Rock or Hip Hop

00:02:37.890 --> 00:02:40.560
to electronic music.

00:02:40.660 --> 00:02:45.198
Coachella has been able to
facilitate a space for

00:02:45.298 --> 00:02:48.168
all of these styles of
music to exist.

00:02:48.268 --> 00:02:50.770
You know where you are?

00:02:50.870 --> 00:02:53.373
You in the jungle,
Coachella!

00:02:59.745 --> 00:03:00.947
I played '99.

00:03:01.047 --> 00:03:03.449
1999, which I think was
the first Coachella.

00:03:05.484 --> 00:03:08.955
I remember Paul Tollett, who
was one of the guys who
started Coachella,

00:03:09.055 --> 00:03:11.758
told me he had this idea
of starting a festival

00:03:11.858 --> 00:03:13.293
in the middle of the desert.

00:03:15.828 --> 00:03:18.531
And it seemed like
a remarkable idea,

00:03:18.631 --> 00:03:20.533
but I didn't expect it
to actually work.

00:04:05.311 --> 00:04:07.313
Coachella, y'all ready?

00:04:14.787 --> 00:04:17.290
Tell everybody
where we are.

00:04:17.390 --> 00:04:18.925
We are at
the Empire Polo Club

00:04:19.025 --> 00:04:20.493
in Indio, California.

00:04:20.593 --> 00:04:23.796
Okay, now, this polo club

00:04:23.896 --> 00:04:26.833
is where it all happens,
right here.

00:04:26.933 --> 00:04:31.704
That's where the main stage
would be, right there.

00:04:31.804 --> 00:04:36.376
This whole area
was just teeming

00:04:36.476 --> 00:04:37.977
-with people.
-Yes.

00:04:38.077 --> 00:04:40.647
It's hard to believe it.

00:04:40.747 --> 00:04:43.549
Some people see Coachella
now and they think,

00:04:43.649 --> 00:04:44.917
oh, that's a no-brainer.

00:04:45.017 --> 00:04:46.586
Coachella's beautiful, right?

00:04:46.686 --> 00:04:49.489
It's a beautiful venue.
It's easy.

00:04:49.589 --> 00:04:51.057
It was difficult.

00:04:51.157 --> 00:04:53.793
I took the concert promoter,
Goldenvoice,

00:04:53.893 --> 00:04:55.928
several years
to make it happen.

00:04:56.028 --> 00:04:59.499
And if it wasn't for Goldenvoice's
roots,

00:04:59.599 --> 00:05:02.869
I don't think that Coachella
would be what it is today.

00:05:17.916 --> 00:05:22.388
Ladies and gentlemen...

00:05:22.488 --> 00:05:24.857
"I Fought the Law and I Won."

00:05:28.027 --> 00:05:30.963
Drinkin' beer
in the hot sun

00:05:31.063 --> 00:05:34.067
I fought the law
and I won

00:05:34.167 --> 00:05:37.970
I fought the law
and I won

00:05:38.070 --> 00:05:39.706
Everything that Coachella is

00:05:39.806 --> 00:05:43.076
is rooted in the early
days of Goldenvoice.

00:05:43.176 --> 00:05:45.545
and the punk rock shows
that Gary Tovar did.

00:05:45.645 --> 00:05:47.480
Hey, Gary!

00:05:47.580 --> 00:05:50.616
This is Gary Tovar, a great promoter
of the punk scene.

00:05:50.716 --> 00:05:52.618
Do you have something to say?

00:05:52.718 --> 00:05:56.723
Oh, well, I hope this venue
survives tonight.

00:05:56.823 --> 00:05:58.825
When I started doing concerts,

00:05:58.925 --> 00:06:00.827
the punk rock that I did,

00:06:00.927 --> 00:06:03.129
it was too wild
for a lot of people.

00:06:03.229 --> 00:06:06.666
They couldn't handle it.

00:06:09.035 --> 00:06:11.904
Punk's roots began in England
in the 1970's,

00:06:12.004 --> 00:06:14.107
appealing to a group of
lower income teens

00:06:14.207 --> 00:06:16.876
who were out of work
and out of hope.

00:06:16.976 --> 00:06:20.613
Now, a new wave of punk is coming
to the affluent middle class,

00:06:20.713 --> 00:06:23.449
and that trend is beginning
here in Hollywood.

00:06:30.222 --> 00:06:32.625
It was the time
when it was dangerous

00:06:32.725 --> 00:06:34.160
to book events like that.

00:06:34.260 --> 00:06:37.964
They would break up the place,
there'd be fights.

00:06:38.064 --> 00:06:39.866
I didn't like violence,

00:06:39.966 --> 00:06:43.035
but there was a lot of violence
in the '80s,

00:06:43.135 --> 00:06:45.171
and a lot of slam dancing,

00:06:45.271 --> 00:06:48.007
and a lot of stage diving.

00:06:48.107 --> 00:06:51.778
You had to have a certain commitment
to the music and the scene

00:06:51.878 --> 00:06:53.579
to be involved,

00:06:53.679 --> 00:06:57.417
and Gary Tovar, you know, he had
resources and interest,

00:06:57.517 --> 00:07:01.854
and a passion for it, and became a
folk hero of the punk scene.

00:07:01.954 --> 00:07:04.490
I think
the music speaks for itself,

00:07:04.590 --> 00:07:08.428
and, um, I don't take anything
to the point of where

00:07:08.528 --> 00:07:09.962
I'm going to be judgmental.

00:07:10.062 --> 00:07:12.098
And I don't think anybody
else should, either.

00:07:32.284 --> 00:07:33.619
My brother Perry and I

00:07:33.719 --> 00:07:35.888
were promoting SKA shows
in Pomona

00:07:35.988 --> 00:07:38.524
at small halls, pizza places,
things like that,

00:07:38.624 --> 00:07:40.626
and we'd heard that Goldenvoice
was gonna

00:07:40.726 --> 00:07:42.195
start doing shows in Pomona.

00:07:42.295 --> 00:07:45.097
So we drove down to Long Beach
to tell them, you know,

00:07:45.197 --> 00:07:47.800
stay out of here, you know, give
'em a piece of our mind.

00:07:47.900 --> 00:07:52.672
So they came over thinking, oh,
this guy's a big promoter,

00:07:52.772 --> 00:07:56.943
he's coming to take over Pomona,
or somewhat, right?

00:07:57.043 --> 00:08:00.513
But we met Gary, and he
was just the coolest.

00:08:00.613 --> 00:08:01.814
We hit if off instantly.

00:08:01.914 --> 00:08:03.783
We talked all night,
and he gave me

00:08:03.883 --> 00:08:05.651
a box of fliers that
night to pass out.

00:08:05.751 --> 00:08:08.154
and that was the first day
I worked at Goldenvoice.

00:08:11.157 --> 00:08:15.228
You know, the punk scene really
changed by '87 or '88.

00:08:15.328 --> 00:08:17.763
It kind of had waned off.

00:08:17.863 --> 00:08:20.766
Then there was acts like Jane's
Addiction, Fishbone,

00:08:20.866 --> 00:08:22.235
Chili Peppers,

00:08:22.335 --> 00:08:25.505
really helped Goldenvoice
still remain relevant.

00:08:37.082 --> 00:08:38.951
Back in those days,

00:08:39.051 --> 00:08:44.090
Los Angeles was the epicenter for
young, up and coming music.

00:08:44.190 --> 00:08:48.060
People would go out to see groups
that weren't even signed.

00:08:48.160 --> 00:08:51.130
Jane says

00:08:51.230 --> 00:08:55.601
I'm done with Sergio

00:08:55.701 --> 00:08:59.772
He treats me
like a rag doll

00:08:59.872 --> 00:09:01.040
She hides...

00:09:01.140 --> 00:09:02.174
Jane's Addiction,

00:09:02.274 --> 00:09:03.876
when we were coming up,

00:09:03.976 --> 00:09:07.580
we started in the underbelly
of Los Angeles.

00:09:07.680 --> 00:09:09.315
And I would go to Goldenvoice
and I'd say,

00:09:09.415 --> 00:09:13.219
"Look, fellas, I want to work with
you guys as promoters."

00:09:13.319 --> 00:09:17.823
They were, first and foremost,
fans themselves.

00:09:17.923 --> 00:09:20.960
Our offices were upstairs at
the Hollywood Palladium.

00:09:21.060 --> 00:09:23.162
It was literally
just five people...

00:09:23.262 --> 00:09:26.966
booking shows, a all
my favorite bands,

00:09:27.066 --> 00:09:28.301
getting to watch
the sound check

00:09:28.401 --> 00:09:30.570
for any bands playing
at the Palladium.

00:09:30.670 --> 00:09:32.672
It was, like,
the dream job.

00:09:32.772 --> 00:09:35.074
Goldenvoice was in a
prime position to

00:09:35.174 --> 00:09:38.344
seize that
alternative rock scene

00:09:38.444 --> 00:09:42.048
where the big promoter in town
was clueless of it.

00:09:42.148 --> 00:09:45.117
You know, they were still booking
Janet Jacksons or something.

00:09:45.217 --> 00:09:48.154
And that really helped fuel
the growth of Goldenvoice

00:09:48.254 --> 00:09:51.290
from a small punk promoter
into a real player.

00:10:06.938 --> 00:10:08.941
In the early '90s, we were
doing all these bands,

00:10:09.041 --> 00:10:10.610
you know, Nirvana
and Chili Peppers,

00:10:10.710 --> 00:10:12.778
and it looked like we
were doing great,

00:10:12.878 --> 00:10:16.616
but we were really struggling
financially.

00:10:16.716 --> 00:10:18.184
These shows weren't
making money,

00:10:18.284 --> 00:10:20.353
but, uh, Gary had a business
on the side

00:10:20.453 --> 00:10:22.655
selling weed.

00:10:22.755 --> 00:10:25.358
I involved myself with
a group of people,

00:10:25.458 --> 00:10:29.095
we were all marijuana smokers
and surfers at the beach.

00:10:29.195 --> 00:10:31.897
We didn't want to just go get
marijuana from the border,

00:10:31.997 --> 00:10:33.733
which was terrible.

00:10:33.833 --> 00:10:37.703
We wanted to bring the
highest quality,

00:10:37.803 --> 00:10:39.772
and it came from the other
side of the world,

00:10:39.872 --> 00:10:42.108
so that's what I did.

00:10:43.241 --> 00:10:46.379
It was the "Just Say No"
period.

00:10:46.479 --> 00:10:47.947
Last year alone,

00:10:48.047 --> 00:10:51.083
over 10,000 drug criminals
were convicted,

00:10:51.183 --> 00:10:55.855
and nearly $250 million of
their assets were seized

00:10:55.955 --> 00:10:57.356
by the DEA.

00:10:57.456 --> 00:10:58.758
The federal government

00:10:58.858 --> 00:11:01.394
investigated me for
four years.

00:11:01.494 --> 00:11:03.029
And then things
started happening

00:11:03.129 --> 00:11:05.898
and I knew I was gonna
get an indictment.

00:11:05.998 --> 00:11:07.967
In March of '91,
he got arrested,

00:11:08.067 --> 00:11:10.803
and from then on, he was
out of the business.

00:11:12.904 --> 00:11:14.740
We bought the company
from Gary,

00:11:14.840 --> 00:11:17.910
and didn't use the Goldenvoice
name for a while.

00:11:18.010 --> 00:11:19.745
Thought maybe
the cops would call us,

00:11:19.845 --> 00:11:21.881
but they never did.

00:11:21.981 --> 00:11:23.883
After I went away,

00:11:23.983 --> 00:11:28.187
all I hoped was they could
keep it going.

00:11:28.287 --> 00:11:29.922
And they did.

00:11:32.057 --> 00:11:35.761
Next week, Congress is going to hold
hearings on ticket pricing.

00:11:35.861 --> 00:11:38.864
The hearings come at a time when
the nation's top rock band

00:11:38.964 --> 00:11:41.801
is accusing the biggest ticket
distributor in the business

00:11:41.901 --> 00:11:44.303
of unfair practices and
price gouging.

00:11:44.403 --> 00:11:47.239
Ticketmaster refused
to reduce its fees

00:11:47.339 --> 00:11:49.208
low enough to suit Peal Jam.

00:11:49.308 --> 00:11:51.243
The band cancelled its tour.

00:11:51.343 --> 00:11:54.380
Our main concern is are we entitled
to use a different company

00:11:54.480 --> 00:11:56.215
other than Ticketmaster,
and right now,

00:11:56.315 --> 00:11:58.250
so far we haven't been
able to, you know,

00:11:58.350 --> 00:12:00.186
find an alternative
that's viable.

00:12:01.987 --> 00:12:03.255
Ticketmaster had a lock

00:12:03.355 --> 00:12:05.391
on all the largest venues
in southern California

00:12:05.491 --> 00:12:07.960
to be able to perform at.

00:12:08.060 --> 00:12:09.762
And I think Pearl Jam
approached Paul

00:12:09.862 --> 00:12:11.330
and said something like,

00:12:11.430 --> 00:12:14.300
you guys can land the gig if
you can put us in a place

00:12:14.400 --> 00:12:17.069
that isn't
a Ticketmaster venue.

00:12:17.169 --> 00:12:19.338
So Pearl Jam was gonna
skip Los Angeles,

00:12:19.438 --> 00:12:22.808
and we talked them into
maybe Palm Springs.

00:12:22.908 --> 00:12:24.243
And so we drove up to
Palm Springs,

00:12:24.343 --> 00:12:26.212
couldn't find anyplace,

00:12:26.312 --> 00:12:29.882
but someone told us there's a
polo field out in Indio.

00:12:29.982 --> 00:12:32.151
It was even further.

00:12:32.251 --> 00:12:35.254
We were just, like,
first off, where

00:12:35.354 --> 00:12:38.190
Indio, California, and what
are you talkin' about?

00:12:38.290 --> 00:12:40.860
And we've gotta drive east
and not west to a show?

00:12:40.960 --> 00:12:43.796
We drove out to Indio.
It really felt far.

00:12:43.896 --> 00:12:46.098
You know,
farther than it does now.

00:12:46.198 --> 00:12:48.334
So how was the drive?

00:12:50.936 --> 00:12:52.071
We put it on sale,

00:12:52.171 --> 00:12:55.274
and sold, I think,
25,000 tickets.

00:12:55.374 --> 00:12:57.409
It was super low budget,

00:12:57.509 --> 00:12:59.779
just a stage in the middle
of the field,

00:12:59.879 --> 00:13:01.514
but it was still special.

00:13:04.283 --> 00:13:06.952
Of course, the lure of
that whole show

00:13:07.052 --> 00:13:11.257
was that there was this phenomenon
of shoes coming on stage.

00:13:11.357 --> 00:13:14.293
I mean, 100 pairs of shoes
at least,

00:13:14.393 --> 00:13:16.228
and one of them hit Eddie
Vedder in the head.

00:13:19.097 --> 00:13:22.101
So the band went behind the thing and
played behind their equipment,

00:13:22.201 --> 00:13:23.803
and came back out.

00:13:23.903 --> 00:13:27.940
Me and Jeff are gonna go
to the front gate...

00:13:28.040 --> 00:13:30.009
and when you guys exit,

00:13:30.109 --> 00:13:32.812
we're gonna beat the shit out of
every barefoot person here.

00:13:36.915 --> 00:13:39.351
In the 90s, the bands
we were close to,

00:13:39.451 --> 00:13:42.188
Pearl Jam, Nirvana
and Chili Peppers,

00:13:42.288 --> 00:13:44.190
the started to explode.

00:13:44.290 --> 00:13:46.292
But they grew too fast.

00:13:46.392 --> 00:13:48.227
We couldn't afford, really,
to do the

00:13:48.327 --> 00:13:49.995
the arenas where
they could sell out.

00:13:50.095 --> 00:13:52.965
So I started paying attention
to the rave scene

00:13:53.065 --> 00:13:54.567
as it was starting
to bubble up.

00:13:54.667 --> 00:13:56.602
Rave is a British import

00:13:56.702 --> 00:13:59.171
that caught on here within
the last two years.

00:13:59.271 --> 00:14:03.542
A typical rave party usually takes place
in an abandoned warehouse.

00:14:05.544 --> 00:14:07.413
This very
rapidly changing subculture

00:14:07.513 --> 00:14:10.983
even has its own voice in the form of
a monthly magazine publication

00:14:11.083 --> 00:14:12.351
known as URB.

00:14:12.451 --> 00:14:14.587
Raymond Roker, editor
of URB magazine,

00:14:14.687 --> 00:14:16.455
explains his views
on the strengths

00:14:16.555 --> 00:14:18.591
and progressions
of rave culture.

00:14:18.691 --> 00:14:21.594
Well, I mean, I I started
just going to clubs

00:14:21.694 --> 00:14:23.295
like, you know,
everybody else did,

00:14:23.395 --> 00:14:25.531
uh, the clubs that just
started to break off

00:14:25.631 --> 00:14:27.299
the mainstream,
you know, path.

00:14:33.538 --> 00:14:35.975
RAYMOND Early '90s was a really
interesting time.

00:14:36.075 --> 00:14:38.010
You had underground music,

00:14:38.110 --> 00:14:40.980
you had, uh, underground
club culture,

00:14:41.080 --> 00:14:44.083
and also this electronic sound.

00:14:44.183 --> 00:14:46.185
I'd been hanging out a lot
with Raymond Roker,

00:14:46.285 --> 00:14:48.354
and I just loved his
magazine so much.

00:14:48.454 --> 00:14:52.191
Every issue was just jammed pack full
of things I'd never heard of.

00:14:52.291 --> 00:14:53.392
It was just mind blowing.

00:14:58.596 --> 00:15:01.433
Like punk rock, the rave scene
had its own world.

00:15:01.533 --> 00:15:05.037
And it was just so different than
everything that we were doing.

00:15:09.341 --> 00:15:11.143
You know, I don't know how many
events he got involved with,

00:15:11.243 --> 00:15:12.645
but he invested in some.

00:15:12.745 --> 00:15:14.513
He invested in Organic, which
was like, you know,

00:15:14.613 --> 00:15:18.317
this incredible outdoor electronic
music concert.

00:15:20.419 --> 00:15:23.689
Here we are in the lovely
Snow Valley ski resort,

00:15:23.789 --> 00:15:25.357
and we're not going to ski.

00:15:25.457 --> 00:15:27.459
We're here for
the biggest rave event

00:15:27.559 --> 00:15:31.030
that's ever taken place in
the northern hemisphere.

00:15:31.130 --> 00:15:32.531
This is truly the first,

00:15:32.631 --> 00:15:35.000
you know, all night
festival or rave

00:15:35.100 --> 00:15:37.236
that is similar to what
happens in the U.K.,

00:15:37.336 --> 00:15:40.706
and they haven't really had
that here in Los Angeles.

00:15:40.806 --> 00:15:43.609
Organic was different than
any of the other raves.

00:15:43.709 --> 00:15:46.045
This was almost like bands

00:15:46.145 --> 00:15:49.014
Chemical Brothers,
Orb, Orbital.

00:15:49.114 --> 00:15:51.383
I remember hearing Rez
from Underworld

00:15:51.483 --> 00:15:52.685
about 6:00 a.m.
in the morning.

00:15:52.785 --> 00:15:55.020
It was just a feeling
I never had.

00:15:59.825 --> 00:16:03.028
All these things are seeds
for the future.

00:16:03.128 --> 00:16:04.663
It's like everything
along the way

00:16:04.763 --> 00:16:07.132
you pick up these little
tips, you know,

00:16:07.232 --> 00:16:09.568
from the early
Goldenvoice days,

00:16:09.668 --> 00:16:12.037
and then you see electronic
raves going on,

00:16:12.137 --> 00:16:14.206
then you're at Organic
and you thought,

00:16:14.306 --> 00:16:16.675
I want to do something that
has a combination of

00:16:16.775 --> 00:16:18.444
the rock bands that
we're close to,

00:16:18.544 --> 00:16:22.114
and also all these new artists
that are popping up.

00:16:22.214 --> 00:16:25.184
so set out to, uh,
put on an event

00:16:25.284 --> 00:16:28.087
that married all of this
together.

00:16:28.187 --> 00:16:30.356
The Paul at some point
in the summertime

00:16:30.456 --> 00:16:33.158
went to all the U.K. festivals
and European festivals,

00:16:33.258 --> 00:16:36.261
then came back and I remember sitting
in his office one time

00:16:36.361 --> 00:16:39.298
and he was, like, hey, I'm thinking
about starting a music festival

00:16:39.398 --> 00:16:41.567
out at that venue we
did Pearl Jam at,

00:16:41.667 --> 00:16:43.202
and I'm thinking about calling
it Coachella,

00:16:43.302 --> 00:16:44.470
and I remember thinking,

00:16:44.570 --> 00:16:47.139
Coachella?
That's an awful name.

00:16:48.841 --> 00:16:51.377
I remember Paul
coming up to me,

00:16:51.477 --> 00:16:53.679
and he said,
"I got this idea.

00:16:53.779 --> 00:16:58.484
"We want to do a big festival
in the desert,

00:16:58.584 --> 00:17:01.520
and we want to have all
these bands play."

00:17:01.620 --> 00:17:03.689
We talked about all kinds of
stuff, even the name.

00:17:03.789 --> 00:17:05.290
He said, "Well, I'm gonna
call it Coachella,"

00:17:05.390 --> 00:17:07.159
and I remember arguing
against the name.

00:17:07.259 --> 00:17:09.228
I said, "Ah, don't call it Coachella.
That's a terrible idea."

00:17:09.328 --> 00:17:10.596
Yeah, mo most people said,
you know,

00:17:10.696 --> 00:17:12.331
just don't call it Coachella.

00:17:12.431 --> 00:17:15.134
Especially Coachella Valley
Music and Arts Festival.

00:17:15.234 --> 00:17:16.769
It's a little clunky.

00:17:16.869 --> 00:17:19.038
As far as I knew,

00:17:19.138 --> 00:17:22.574
the idea of, like, a European style
festival in the United States

00:17:22.674 --> 00:17:25.044
was sort of unprecedented.

00:17:25.144 --> 00:17:27.112
So when Paul first started
Coachella,

00:17:27.212 --> 00:17:31.083
I thought it was it was really
a little baffling.

00:17:31.183 --> 00:17:32.785
In the U.S.,

00:17:32.885 --> 00:17:35.754
the concept or the thinking is
that it just doesn't work.

00:17:35.854 --> 00:17:39.658
The American public
is not compatible

00:17:39.758 --> 00:17:42.227
with gathering in a large
group without

00:17:42.327 --> 00:17:43.695
beating the shit out of
each other.

00:17:45.430 --> 00:17:46.799
Woodstock '99,

00:17:46.899 --> 00:17:49.268
a weekend of rock and roll
in upstate New York

00:17:49.368 --> 00:17:52.638
ended with fire and vandalism
late last night.

00:17:52.738 --> 00:17:54.740
This is
a very dangerous situation.

00:17:54.840 --> 00:17:56.341
Everyone is trying to
get out of here.

00:17:56.441 --> 00:17:57.443
I think we're going to go.

00:18:01.246 --> 00:18:04.116
As the three-day concert
ended Sunday night,

00:18:04.216 --> 00:18:06.185
bonfires blazed out of control,

00:18:06.285 --> 00:18:08.720
and looters battled police.

00:18:08.820 --> 00:18:11.490
We announced Coachella the
Monday after Woodstock

00:18:11.590 --> 00:18:13.692
cause it was all pre-prepped,

00:18:13.792 --> 00:18:16.361
and it was just
a total disaster.

00:18:16.461 --> 00:18:19.565
People laughed, like, why would
you do this right now?

00:18:19.665 --> 00:18:21.633
Woodstock is on the news
on CNN,

00:18:21.733 --> 00:18:24.736
how terrible everything
was, all the riots.

00:18:24.836 --> 00:18:27.639
Trying to sell tickets when everyone
is saying how bad festivals are,

00:18:27.739 --> 00:18:29.475
it was pretty much impossible.

00:18:32.477 --> 00:18:34.713
The city wanted to cancel it,
and they just thought,

00:18:34.813 --> 00:18:36.782
"How can you bring a version
of Woodstock '99

00:18:36.882 --> 00:18:38.484
to our desert?"

00:18:38.584 --> 00:18:40.385
And we weren't even thinking
it was related.

00:18:40.485 --> 00:18:42.654
We had never thought about
Woodstock at the time,

00:18:42.754 --> 00:18:45.624
we were just caught up in our
southern California scene.

00:18:45.724 --> 00:18:48.560
And in our mind, we wanted to
be in the tradition of

00:18:48.660 --> 00:18:50.395
the California festivals.

00:18:51.896 --> 00:18:53.732
All the leaves are brown

00:18:53.832 --> 00:18:55.734
All the leaves
are brown

00:18:55.834 --> 00:18:57.769
We wanted to have the feeling
of Monterey Pop,

00:18:57.869 --> 00:19:00.372
Cal Jam, Us Festival,

00:19:00.472 --> 00:19:03.742
the whole California
laid back vibe.

00:19:03.842 --> 00:19:06.145
The reputation for festivals
at that point was not

00:19:06.245 --> 00:19:07.679
was not very good.

00:19:07.779 --> 00:19:09.581
It was a dirty experience, it
was a muddy experience,

00:19:09.681 --> 00:19:11.683
you had to wear Wellies
up to your knees.

00:19:11.783 --> 00:19:13.252
I think Paul was
trying to create

00:19:13.352 --> 00:19:14.620
a southern California version.

00:19:14.720 --> 00:19:16.889
If I was in L.A.

00:19:16.989 --> 00:19:19.591
California dreamin'

00:19:19.691 --> 00:19:23.162
Some European festivals have
this amazing energy,

00:19:23.262 --> 00:19:25.397
but a lot of times they're
really cold,

00:19:25.497 --> 00:19:27.166
they're really muddy,

00:19:27.266 --> 00:19:28.901
and pouring down with rain.

00:19:29.001 --> 00:19:32.871
Whereas, you go to Coachella, and
like, it's a polo field.

00:19:32.971 --> 00:19:34.439
RAYMOND So Goldenvoice

00:19:34.539 --> 00:19:37.876
invited some friends to
come see the space.

00:19:37.976 --> 00:19:40.345
and the instant I saw
it, I just said,

00:19:40.445 --> 00:19:41.747
"This cracks the code.

00:19:41.847 --> 00:19:43.549
"This is something special.

00:19:43.649 --> 00:19:46.285
This is going to be something
special."

00:20:17.515 --> 00:20:19.685
Sleep on and

00:20:19.785 --> 00:20:23.655
Dream of love

00:20:23.755 --> 00:20:28.227
Because it's the closest
you will get

00:20:28.327 --> 00:20:34.967
To love

00:20:35.067 --> 00:20:37.502
Poor

00:20:37.602 --> 00:20:40.005
Twisted child

00:20:40.105 --> 00:20:42.474
Oh, hug me

00:20:42.574 --> 00:20:44.009
Please hug me

00:20:44.109 --> 00:20:45.944
One November

00:20:48.780 --> 00:20:50.983
Coachella was just starting
that year,

00:20:51.083 --> 00:20:53.652
and the thing that
I loved about it

00:20:53.752 --> 00:20:58.523
is it was culturally and sonically
and musically a hub

00:20:58.623 --> 00:21:00.025
where all of these people
came together.

00:21:08.366 --> 00:21:10.802
There really weren't festivals
at the time

00:21:10.902 --> 00:21:13.305
that were bringing in rock,

00:21:13.405 --> 00:21:15.774
electronic,

00:21:15.874 --> 00:21:17.009
hip hop,

00:21:17.109 --> 00:21:19.611
and mixing them all together.

00:21:19.711 --> 00:21:22.414
You know, there's this cross
polinization that happens,

00:21:22.514 --> 00:21:24.783
you can't help but walk by a
tent and hear something

00:21:24.883 --> 00:21:27.386
and it draws you in and you just
get exposed to new music.

00:21:31.089 --> 00:21:33.825
So sleep and

00:21:33.925 --> 00:21:37.829
Dream of love

00:21:37.929 --> 00:21:39.731
RAYMOND I think the first Coachella

00:21:39.831 --> 00:21:43.435
had roughly 35, 40,000 people that
came over the two days.

00:21:43.535 --> 00:21:45.871
The event looked terrific.

00:21:45.971 --> 00:21:48.540
Everybody was excited by it.

00:21:48.640 --> 00:21:52.010
We liked the vastness of the field
and the different stages,

00:21:52.110 --> 00:21:55.647
and the fact that you could walk around
the field barefoot at the time

00:21:55.747 --> 00:22:00.419
was something that you just didn't experience
very often at a concert.

00:22:00.519 --> 00:22:02.988
The heat was a little unbearable
that year,

00:22:03.088 --> 00:22:05.824
but the vibe of everyone who
was there, I think,

00:22:05.924 --> 00:22:08.460
everyone was pretty happy with
the whole situation.

00:22:08.560 --> 00:22:10.095
We all saw the potential.

00:22:13.464 --> 00:22:14.733
Thank you.

00:22:21.672 --> 00:22:22.841
RAYMOND From the outside,

00:22:22.941 --> 00:22:26.345
it looked like
an amazing success.

00:22:26.445 --> 00:22:31.116
But the math didn't work.
It lost a lot of money.

00:22:31.216 --> 00:22:33.452
And Goldenvoice was an independent
company at the time,

00:22:33.552 --> 00:22:35.854
so there wasn't anybody to,
like, bail it out.

00:22:35.954 --> 00:22:38.123
Well, it was dicey because we
had no money to begin with,

00:22:38.223 --> 00:22:42.527
and then we lost $850,000 or a million,
we don't know. You know?

00:22:42.627 --> 00:22:46.365
We didn't have accounting,
but it was it was nasty.

00:22:48.900 --> 00:22:54.072
So bad that I got kicked
out of the bank.

00:22:54.172 --> 00:22:55.474
Personally.

00:22:55.574 --> 00:22:57.008
Like, not even just
the company,

00:22:57.108 --> 00:22:58.877
I was on the something
called Check Guard.

00:22:58.977 --> 00:23:00.311
I wasn't allowed to cash
a check anymore.

00:23:04.215 --> 00:23:07.953
RAYMOND But, like, Goldenvoice
could have died a few times.

00:23:08.053 --> 00:23:10.756
But definitely could have died
when Gary went to prison.

00:23:13.057 --> 00:23:16.762
I could have filed for bankruptcy
when I left.

00:23:16.862 --> 00:23:18.897
I didn't do that. We paid
our bills instead.

00:23:18.997 --> 00:23:22.167
You know, my lawyer was
was thinking what

00:23:22.267 --> 00:23:23.435
what's wrong with you.

00:23:23.535 --> 00:23:25.537
You know, you
keep your money

00:23:25.637 --> 00:23:28.140
and let
let everybody hanging,

00:23:28.240 --> 00:23:30.675
but no, I didn't
want to do that,

00:23:30.775 --> 00:23:32.177
and I think it was
a wise choice

00:23:32.277 --> 00:23:34.846
'cause when they needed help,

00:23:34.946 --> 00:23:37.682
after the first Coachella,

00:23:37.782 --> 00:23:39.818
the people stepped forward
and said that

00:23:39.918 --> 00:23:42.154
we were always good to them.

00:23:42.254 --> 00:23:45.023
The only reason we even were
able to keep going

00:23:45.123 --> 00:23:47.859
is we had a good reputation.

00:23:47.959 --> 00:23:49.828
Rage Against the Machine
and Beck, you know,

00:23:49.928 --> 00:23:51.797
they gave us money off.

00:23:51.897 --> 00:23:54.599
Don Muller and Marc Geiger, the
producers of Lollapalooza,

00:23:54.699 --> 00:23:56.535
really helped us financially.

00:23:56.635 --> 00:23:57.903
Everyone one of 'em,
it was, like,

00:23:58.003 --> 00:23:59.805
"Oh, pay us later, you're
good for it."

00:23:59.905 --> 00:24:02.140
And it's weird, at the time
I thought, like,

00:24:02.240 --> 00:24:04.743
uh, it's you know, we're not
really a good loan.

00:24:04.843 --> 00:24:06.077
I'm not so sure
you should do this.

00:24:10.548 --> 00:24:14.186
At the same time, AEG built
Staples Center,

00:24:14.286 --> 00:24:17.489
and they were looking to get
in the concert business.

00:24:17.589 --> 00:24:19.024
We cut a deal with them.

00:24:19.124 --> 00:24:20.826
They came to us and said,

00:24:20.926 --> 00:24:22.928
"Why don't you find shows for
us at the Staples Center,

00:24:23.028 --> 00:24:24.796
and become a concert
promoter for us?"

00:24:24.896 --> 00:24:26.598
We're, like, sure,
no problem.

00:24:26.698 --> 00:24:29.134
They said, "And you should
do Coachella again."

00:24:29.234 --> 00:24:30.769
We're, like, "Really?

00:24:30.869 --> 00:24:32.571
It lost a lot of money.
Are you sure?"

00:24:40.578 --> 00:24:42.080
Yes, we lost the first time.

00:24:42.180 --> 00:24:44.049
Now we're coming back,
we've got a partner,

00:24:44.149 --> 00:24:45.951
and we start
looking for bands,

00:24:46.051 --> 00:24:48.720
kind of the last minute because
we cut our deal pretty late.

00:24:52.891 --> 00:24:55.193
Struggling for headliners, there's
no one out there.

00:24:55.293 --> 00:24:57.496
I mean, having no headliner
means you have no show.

00:24:57.596 --> 00:24:58.997
We're like, what about
Jane's Addiction?

00:25:02.968 --> 00:25:04.769
After Lollapalooza,

00:25:04.869 --> 00:25:07.172
I was done.

00:25:07.272 --> 00:25:09.841
I just ripped
all my clothes off,

00:25:09.941 --> 00:25:14.846
signifying I was gonna be like a
newborn baby when I got home.

00:25:14.946 --> 00:25:17.182
RAYMOND Rick Van Santen, who
was Paul's partner,

00:25:17.282 --> 00:25:19.718
came to Paul and said, "I think I
can reach out to everybody,

00:25:19.818 --> 00:25:22.587
and we might be able to get them
back together to perform.

00:25:22.687 --> 00:25:24.723
So Rick was, I guess,

00:25:24.823 --> 00:25:27.792
put in charge to kind of try
to get me to do it,

00:25:27.892 --> 00:25:31.863
and, uh, I would do almost anything
Rick wanted me to.

00:25:42.173 --> 00:25:47.312
You know,
oh, oh, oh, oh, oh

00:25:47.412 --> 00:25:49.915
And so they were able
to do another show,

00:25:50.015 --> 00:25:53.952
but I don't think 2001, the next year,
the second year of Coachella,

00:25:54.052 --> 00:25:55.186
necessarily made
a ton of money.

00:25:57.054 --> 00:25:58.823
We did that show,
that was great,

00:25:58.923 --> 00:26:00.859
but it was just one day, we couldn't
find anyone else.

00:26:00.959 --> 00:26:02.661
So it was just a one-day show.

00:26:02.761 --> 00:26:05.597
And it was fun but we
made dumb mistakes.

00:26:05.697 --> 00:26:07.332
We forgot trashcans.

00:26:07.432 --> 00:26:09.568
Just really rookie stuff,
you know?

00:26:16.907 --> 00:26:18.944
2002...

00:26:19.044 --> 00:26:22.714
I feel that the year we didn't
make a mistake.

00:26:22.814 --> 00:26:24.282
Didn't really make any
money financially,

00:26:24.382 --> 00:26:26.318
but didn't lose that much.

00:26:27.752 --> 00:26:29.254
All the artists were on time,

00:26:29.354 --> 00:26:31.289
no one's equipment melted down,

00:26:31.389 --> 00:26:32.991
it was just really really
a good thing.

00:26:33.091 --> 00:26:36.328
A blueprint

00:26:36.428 --> 00:26:38.964
Of the pleasure

00:26:39.064 --> 00:26:41.967
I started in 2002.

00:26:42.067 --> 00:26:46.705
I remember watching Bjork just
so beautifully pregnant.

00:26:48.105 --> 00:26:50.775
Up there in the wind and
she just, like,

00:26:50.875 --> 00:26:54.379
looked so glamorous
and exquisite.

00:26:54.479 --> 00:26:58.717
A secret code carved

00:26:58.817 --> 00:27:00.685
In me

00:27:00.785 --> 00:27:03.021
That's when music changed
a little bit.

00:27:03.121 --> 00:27:05.624
There was a little bit more
of an indie rock scene.

00:27:05.724 --> 00:27:07.826
You know, the New York scene
started coming through.

00:27:16.067 --> 00:27:18.103
Get so scared of

00:27:18.203 --> 00:27:20.171
Get so scared of

00:27:20.271 --> 00:27:22.240
Shake, shake, shake, shake, shake,
shake, shake, shake

00:27:22.340 --> 00:27:24.142
Shake, shake, shake, shake,
shake, shake, shake, shake

00:27:24.242 --> 00:27:28.313
Coachella was just, like,
really heating up.

00:27:28.413 --> 00:27:31.182
All these, like, indie New York
darling bands came around,

00:27:31.282 --> 00:27:32.817
and it was so exciting
for everybody.

00:27:32.917 --> 00:27:35.854
Out of the righteous
and onto the...

00:27:35.954 --> 00:27:37.355
Like, you love that world.

00:27:37.455 --> 00:27:40.225
An the U.K. bands,
and the NME bands,

00:27:40.325 --> 00:27:43.962
LCD and and, uh, Strokes
and White Stripes

00:27:44.062 --> 00:27:45.830
and these things for
the next few years

00:27:45.930 --> 00:27:49.100
was just ruling everything.
It was awesome.

00:27:49.200 --> 00:27:51.436
Thirty notes
in the mailbox

00:27:51.536 --> 00:27:54.973
Will tell you that
I'm comin' home

00:27:55.073 --> 00:27:56.908
And I think I'm gonna
stick around

00:27:57.008 --> 00:27:59.711
For a while
so you're not alone

00:27:59.811 --> 00:28:01.980
For a while so
you're not alone

00:28:06.885 --> 00:28:08.086
Goldenvoice was still

00:28:08.186 --> 00:28:10.255
a really small company,

00:28:10.355 --> 00:28:13.425
so it was just like hands-
on everything,

00:28:13.525 --> 00:28:15.026
everybody does everything.

00:28:19.297 --> 00:28:21.466
2004, that was the first year

00:28:21.566 --> 00:28:23.468
we turned a profit.

00:28:23.568 --> 00:28:25.770
It was Radiohead,
Pixies, Kraftwerk.

00:28:25.870 --> 00:28:28.807
It was just this combo that
was just too good.

00:28:28.907 --> 00:28:31.109
And everyone
wanted to buy a ticket.

00:28:41.819 --> 00:28:45.056
We didn't do one in 2000
to kind of recover,

00:28:45.156 --> 00:28:48.193
and then '01, '02, '03, it's just getting
bigger, bigger, bigger,

00:28:48.293 --> 00:28:49.961
and then '04 just seemed like

00:28:50.061 --> 00:28:52.297
we can't get any bigger than
this, this is crazy.

00:28:57.401 --> 00:29:00.171
It was not until 2004
with Radiohead,

00:29:00.271 --> 00:29:02.474
finally, it was like fully attended
and fully realized

00:29:02.574 --> 00:29:05.076
as this is what it looks like
with a lot of people here.

00:29:09.981 --> 00:29:11.316
So now we felt like

00:29:11.416 --> 00:29:14.519
there's gonna be a future
for the show.

00:29:14.619 --> 00:29:17.088
It was always on the chopping
block up until then.

00:29:17.188 --> 00:29:19.157
It was always,
every time we did one,

00:29:19.257 --> 00:29:20.492
we thought it was gonna be
the last.

00:29:22.594 --> 00:29:23.762
All rightey.

00:29:23.862 --> 00:29:25.296
-Can we go on now?
-Yeah.

00:29:25.396 --> 00:29:26.865
Are we goin' on now?

00:29:29.033 --> 00:29:30.201
Jane's Addiction
was the beginning,

00:29:30.301 --> 00:29:31.536
Pixies was like,

00:29:31.636 --> 00:29:33.438
okay, this is a thing
that people like.

00:29:33.538 --> 00:29:35.340
Getting a band that hasn't
played in a long time

00:29:35.440 --> 00:29:36.374
back together.

00:29:45.015 --> 00:29:47.352
RAYMOND The Pixies, I think, were
as surprised as anybody

00:29:47.452 --> 00:29:51.389
that there was this level
of interest.

00:29:51.489 --> 00:29:53.558
So to be brought out of that,
to be put on the stage,

00:29:53.658 --> 00:29:57.028
and then have people receive
it so warmly,

00:29:57.128 --> 00:29:58.863
and to do such a good show.

00:29:58.963 --> 00:30:00.932
You're into your
Japanese fast food

00:30:01.032 --> 00:30:03.034
And I drop you off with
your Japanese lover

00:30:03.134 --> 00:30:06.070
You're going to
the beach all day

00:30:06.170 --> 00:30:09.140
You're so pretty when you're
unfaithful to me

00:30:09.240 --> 00:30:14.112
RAYMOND It was now the new
kind of benchmark.

00:30:14.212 --> 00:30:18.016
You're lookin' like you've
got some sun

00:30:18.116 --> 00:30:21.085
It was such a big moment for
the band and for us

00:30:21.185 --> 00:30:23.588
just to be part of them getting
back together,

00:30:23.688 --> 00:30:25.890
and pulling off
this big moment.

00:30:25.990 --> 00:30:29.561
Uh-oh, uh-oh,
uh-oh, uh-oh

00:30:29.661 --> 00:30:35.066
Your bones got
a little machine

00:30:35.166 --> 00:30:36.901
Paul seeks 'em out.

00:30:37.001 --> 00:30:38.937
I mean, like, he runs
around in his head,

00:30:39.037 --> 00:30:41.206
"Who can I
bring back together?"

00:30:41.306 --> 00:30:43.575
And I don't know if it started
by accidentally

00:30:43.675 --> 00:30:46.911
asking us if we would do it because
he was our friend,

00:30:47.011 --> 00:30:49.180
but whatever for whatever
reason, man,

00:30:49.280 --> 00:30:50.481
he's got a good thing going.

00:30:55.019 --> 00:30:58.223
Bauhaus is
so long ago to me now.

00:30:58.323 --> 00:30:59.591
I remember
the first time around,

00:30:59.691 --> 00:31:02.961
we were just beginning
to get really big,

00:31:03.061 --> 00:31:04.596
and, uh, we quit.

00:31:04.696 --> 00:31:06.865
Boom. And it stayed
we don't

00:31:06.965 --> 00:31:08.333
we just we quit,
and it's

00:31:08.433 --> 00:31:09.968
You know, it's a very English
thing to do.

00:31:11.435 --> 00:31:13.204
I remember very clearly

00:31:13.304 --> 00:31:15.340
the phone call from
Paul Tollett

00:31:15.440 --> 00:31:18.009
to do Coachella.

00:31:18.109 --> 00:31:20.545
I played it cool and simple. That's
very interesting, Paul.

00:31:20.645 --> 00:31:22.647
I'll have a word with the others and,
uh, I'll get back to you.

00:31:22.747 --> 00:31:25.116
Put the phone down,
I was like Yes!

00:31:26.951 --> 00:31:30.054
The opening features Peter
hanging upside-down,

00:31:30.154 --> 00:31:33.291
which was Peter's
brilliant idea.

00:31:33.391 --> 00:31:35.960
I knew that I had to physically
practice

00:31:36.060 --> 00:31:39.597
because there's a time limit of something
like 15 minutes, I think,

00:31:39.697 --> 00:31:43.134
before you pass out, and
it's a long song.

00:31:43.234 --> 00:31:46.104
The original idea was
to release bats,

00:31:46.204 --> 00:31:49.641
hundreds of bats, into the
audience at dusk,

00:31:49.741 --> 00:31:53.678
but they looked into and you
cannot have a bird release

00:31:53.778 --> 00:31:55.680
after 5 p.m. for some reason,

00:31:55.780 --> 00:32:00.184
and bats, apparently, are
considered to be birds

00:32:00.284 --> 00:32:01.986
under these circumstances,

00:32:02.086 --> 00:32:06.591
um, and, uh, it was also the
the twin peril of, uh

00:32:06.691 --> 00:32:09.560
of rabies and bat shit.

00:32:09.660 --> 00:32:15.600
White on white translucent
black capes

00:32:15.700 --> 00:32:17.502
Back on the rack

00:32:22.473 --> 00:32:24.375
Bela Lugosi's dead

00:32:24.475 --> 00:32:27.478
The bats have left
the bell tower

00:32:27.578 --> 00:32:29.714
The victims
have been bled

00:32:29.814 --> 00:32:33.718
Red velvet lines
the black box

00:32:35.085 --> 00:32:37.455
Bela Lugosi's dead

00:32:39.791 --> 00:32:42.093
I had a lot of friends
working on the show.

00:32:42.193 --> 00:32:45.063
Goldenvoice, at that time, they
were building Coachella,

00:32:45.163 --> 00:32:48.132
would come to the Roxy
and drop off

00:32:48.232 --> 00:32:49.600
Here's a pack of 20 tickets.

00:32:49.700 --> 00:32:51.703
Please come out to this
place called Indio.

00:32:51.803 --> 00:32:53.738
We were like, "Yeah, we
might go to that."

00:32:53.838 --> 00:32:57.608
And then I remember, like, year
six or seven, we're like,

00:32:57.708 --> 00:33:01.512
"That's weird. Goldenvoice didn't come
by and drop any tickets off."

00:33:01.612 --> 00:33:03.748
And there was that switch
in the festival where

00:33:03.848 --> 00:33:07.986
you literally saw it turn into something
that you had to do,

00:33:08.086 --> 00:33:09.087
you had to be at.

00:33:26.503 --> 00:33:28.773
Madonna, I was friends
with her manager...

00:33:28.873 --> 00:33:30.775
Time goes by

00:33:30.875 --> 00:33:32.377
So slowly

00:33:32.477 --> 00:33:34.245
I was like, what about Madonna
for Coachella?

00:33:34.345 --> 00:33:35.713
I'm like, wow,
that's crazy,

00:33:35.813 --> 00:33:37.148
I mean, my headliners
are booked.

00:33:37.248 --> 00:33:39.650
Well, what about
the dance tent?

00:33:39.750 --> 00:33:41.185
I'm like,
that's incredible.

00:33:41.285 --> 00:33:42.687
It's so different
for Coachella,

00:33:42.787 --> 00:33:44.222
so when we put
the poster out,

00:33:44.322 --> 00:33:45.790
I made sure it said
"in the tent"

00:33:45.890 --> 00:33:49.193
to really set the pace for what
that show was gonna be.

00:34:06.877 --> 00:34:10.381
Every little thing that
you say or do

00:34:10.481 --> 00:34:12.350
I'm hung up

00:34:12.450 --> 00:34:14.552
I'm hung up on you

00:34:14.652 --> 00:34:18.189
Waiting for your call,
baby, night and day

00:34:18.289 --> 00:34:20.124
I'm fed up

00:34:20.224 --> 00:34:22.627
I'm tired of
waitin' on you

00:34:22.727 --> 00:34:25.396
Time goes by so slowly

00:34:25.496 --> 00:34:27.598
It was packed.

00:34:27.698 --> 00:34:29.634
There are so many people
who love Madonna,

00:34:29.734 --> 00:34:33.271
but might not buy a ticket to
go to a Madonna concert,

00:34:33.371 --> 00:34:35.807
but since she's like
right over there,

00:34:35.907 --> 00:34:37.075
everybody went.

00:34:37.908 --> 00:34:39.644
Time goes by

00:34:39.744 --> 00:34:41.379
So slowly

00:34:41.479 --> 00:34:42.847
RAYMOND It was a sign that
the show was growing up,

00:34:42.947 --> 00:34:45.583
that there was, like there
were stars here.

00:34:45.683 --> 00:34:48.486
Time goes by

00:34:48.586 --> 00:34:53.124
I would argue that she was the
firststar to play the show.

00:34:53.224 --> 00:34:56.294
Every little thing,
every little thing

00:34:56.394 --> 00:34:59.097
I'm fed up

00:35:07.504 --> 00:35:10.408
If I'm in town, I usually
go as a fan.

00:35:10.508 --> 00:35:13.111
because it's, you know,
the state of music.

00:35:13.211 --> 00:35:14.812
It's the, pretty much,

00:35:14.912 --> 00:35:18.149
everything that's happening in
music at the at the moment.

00:35:18.249 --> 00:35:19.851
I'm really excited to be here.

00:35:19.951 --> 00:35:23.421
Oh. I'm so excited to
be here, like, um

00:35:23.521 --> 00:35:25.656
like, I'm not a very
organized person,

00:35:25.756 --> 00:35:28.526
but this is one thing that everybody
has said to me,

00:35:28.626 --> 00:35:30.895
wait until you
get to Coachella.

00:35:32.363 --> 00:35:34.899
I I'm so excited to be here.

00:35:38.802 --> 00:35:42.440
Well, sometimes
I go out by myself

00:35:42.540 --> 00:35:45.676
And I look across
the water

00:35:48.378 --> 00:35:50.248
And I think of
all the things

00:35:50.348 --> 00:35:51.682
Of what you're doing

00:35:51.782 --> 00:35:53.818
In my head
I paint a picture

00:35:53.918 --> 00:35:55.553
I just remember
that being, like.

00:35:55.653 --> 00:35:59.490
a super energetic time where
the appetite for people,

00:35:59.590 --> 00:36:00.858
they just wanted
in everything,

00:36:00.958 --> 00:36:02.627
new music, new music,
new music.

00:36:02.727 --> 00:36:06.297
then, like, the most popular
things on the poster

00:36:06.397 --> 00:36:07.532
were the things
they didn't know.

00:36:07.632 --> 00:36:09.167
Won't you come on over

00:36:09.267 --> 00:36:13.337
Stop making
a fool out of me

00:36:13.437 --> 00:36:17.308
Oh, why don't you come
on over, Valerie

00:36:19.843 --> 00:36:23.314
Valerie

00:36:23.414 --> 00:36:25.850
Everybody was just so into
music discovery.

00:36:25.950 --> 00:36:27.585
Coachella,
when you look at it,

00:36:27.685 --> 00:36:30.621
there's no there's no
one cohesive genre,

00:36:30.721 --> 00:36:34.525
it's just more cohesive in the
idea that good is good.

00:36:34.625 --> 00:36:37.428
You know? That you don't
define it by category.

00:36:37.528 --> 00:36:40.464
All the good people
wanna rescue

00:36:40.564 --> 00:36:43.768
All the smart people
wanna talk to you

00:36:43.868 --> 00:36:47.471
All the clever people
wanna tell you

00:36:47.571 --> 00:36:50.775
All the little people wanna
dance, it's true

00:36:50.875 --> 00:36:56.614
Cloud, block out the sun

00:36:56.714 --> 00:36:58.382
For the first years
of Coachella,

00:36:58.482 --> 00:37:00.918
I would always go as a fan
and see the great bands,

00:37:01.018 --> 00:37:04.355
and I asked Paul if I
could, you know,

00:37:04.455 --> 00:37:05.890
interview people,

00:37:05.990 --> 00:37:07.825
and I I think I could get
really good interviews,

00:37:07.925 --> 00:37:10.328
and they said,
yeah, let's do that,

00:37:10.428 --> 00:37:11.596
and we we did.

00:37:11.696 --> 00:37:13.631
Hey, everybody, it's
Rosanna Arquette.

00:37:13.731 --> 00:37:15.866
I'm here backstage with
Calvin Harris.

00:37:15.966 --> 00:37:18.803
Here with Norman Cook live
from Coachella.

00:37:18.903 --> 00:37:20.938
And we are with Justice.
Roger Waters.

00:37:21.038 --> 00:37:22.974
Sir Paul McCartney.
The Specials.

00:37:23.074 --> 00:37:25.343
It was my most favorite job
I ever had in my life.

00:37:25.443 --> 00:37:28.312
The guys from Portishead,
Geoff and Adrian.

00:37:28.412 --> 00:37:29.614
Nobody said no.

00:37:29.714 --> 00:37:31.249
And it would be like a joke,

00:37:31.349 --> 00:37:34.619
like, well, you're never
gonna get Lauryn Hill.

00:37:34.719 --> 00:37:36.454
It's just not gonna happen.

00:37:36.554 --> 00:37:37.855
Thank you so much.

00:37:37.955 --> 00:37:39.724
Who inspires you?

00:37:39.824 --> 00:37:41.259
I'm inspired by beauty.

00:37:41.359 --> 00:37:42.660
I'm inspired by love,

00:37:42.760 --> 00:37:44.495
I'm inspired by things that
I see come together.

00:37:44.595 --> 00:37:46.364
Us

00:37:46.464 --> 00:37:48.599
V. them

00:37:48.699 --> 00:37:51.002
Over and over again

00:37:53.838 --> 00:37:55.306
The one thing you guys did

00:37:55.406 --> 00:37:57.675
that was more special than
anything to me,

00:37:57.775 --> 00:38:00.645
you guys brought Rage Against
the Machine back.

00:38:00.745 --> 00:38:02.546
And when that happened,
y'all,

00:38:02.646 --> 00:38:04.915
that's when it you know, I
always said to myself

00:38:05.015 --> 00:38:07.318
Wu-Tang will play Coachella
one day.

00:38:07.418 --> 00:38:09.520
Good evening, we are Rage
Against the Machine

00:38:09.620 --> 00:38:11.389
from Los Angeles, California.

00:38:13.524 --> 00:38:15.359
Now it's exactly a year
ago when I saw him,

00:38:15.459 --> 00:38:17.395
he didn't seem very keen
on the industry

00:38:17.495 --> 00:38:18.996
or what it stood for.

00:38:19.096 --> 00:38:22.033
So for a guy like that
to come out,

00:38:22.133 --> 00:38:24.568
okay, it's something serious,
I it's it's a more

00:38:24.668 --> 00:38:25.970
he didn't come out for
no money.

00:38:26.070 --> 00:38:27.738
You can't get him out his
house for money.

00:38:27.838 --> 00:38:29.740
-Right. Right, right, right.
-You know what I mean?

00:38:29.840 --> 00:38:30.775
Uh!

00:38:45.622 --> 00:38:47.391
The movie ran through me

00:38:47.491 --> 00:38:49.360
The glamour subdue me

00:38:49.460 --> 00:38:53.564
Rage Against the Machine is
self explanatory, man.

00:38:53.664 --> 00:38:55.533
The songs
especially when they

00:38:55.633 --> 00:38:57.735
speak to some truth
and freedom, man

00:38:57.835 --> 00:39:00.004
you really can't
fuck with that.

00:39:00.104 --> 00:39:01.772
They're one of the great groups

00:39:01.872 --> 00:39:03.908
to ever come out of
Los Angeles,

00:39:04.008 --> 00:39:06.077
so everybody
waits until the day

00:39:06.177 --> 00:39:07.978
that they're ready
to play again.

00:39:08.078 --> 00:39:09.413
And it's right outside
the door

00:39:09.513 --> 00:39:10.715
Now testify!

00:39:13.417 --> 00:39:15.586
Now testify!

00:39:15.686 --> 00:39:16.921
It's right outside
the door

00:39:17.021 --> 00:39:18.889
Testify!

00:39:18.989 --> 00:39:21.058
And the next time they
do, we're gonna be

00:39:21.158 --> 00:39:23.361
back on our hands and
knees beggin' 'em,

00:39:23.461 --> 00:39:26.063
because they turn the
crowd on that much.

00:39:26.163 --> 00:39:28.032
Mass graves for the pump
when the price is set

00:39:28.132 --> 00:39:29.967
When the price is set

00:39:30.067 --> 00:39:31.635
Mass graves for the pump
when the price is set

00:39:31.735 --> 00:39:33.704
When the price is set

00:39:33.804 --> 00:39:36.674
There's not that many groups
in the world, man,

00:39:36.774 --> 00:39:37.742
that can do that,

00:39:37.842 --> 00:39:40.811
and less and less and less.

00:39:57.661 --> 00:39:59.964
Who controls the past now

00:40:00.064 --> 00:40:01.665
Controls the future

00:40:01.765 --> 00:40:03.868
Who controls
the present now

00:40:03.968 --> 00:40:05.569
Controls the past

00:40:05.669 --> 00:40:07.671
Who controls the past now

00:40:07.771 --> 00:40:09.140
Controls the future

00:40:09.240 --> 00:40:12.510
Who controls
the present now

00:40:12.610 --> 00:40:13.744
Now testify!

00:40:16.747 --> 00:40:19.049
Now testify!

00:40:19.149 --> 00:40:20.584
It's right outside
the door

00:40:20.684 --> 00:40:21.752
Testify!

00:40:24.522 --> 00:40:26.056
Now testify!

00:40:26.156 --> 00:40:28.492
The war is right outside
your door

00:40:53.216 --> 00:40:56.487
All along
the western front

00:40:56.587 --> 00:41:00.191
People line up
to receive

00:41:00.291 --> 00:41:04.595
During the mid 2000s,

00:41:04.695 --> 00:41:06.997
Coachella really established
itself as,

00:41:07.097 --> 00:41:09.467
like, the ultimate
indie festival.

00:41:09.567 --> 00:41:12.970
Ooh, ooh

00:41:13.070 --> 00:41:16.207
Shock me like
an electric eel

00:41:16.307 --> 00:41:19.944
Baby girl

00:41:20.044 --> 00:41:23.147
Turn me on with
your electric feel

00:41:23.247 --> 00:41:26.784
In popular understanding,

00:41:26.884 --> 00:41:30.521
Coachella became kind of this
sacred indie temple.

00:41:30.621 --> 00:41:33.891
Baby girl

00:41:33.991 --> 00:41:37.561
Turn me on with
your electric feel

00:41:37.661 --> 00:41:39.897
And then through the years,

00:41:39.997 --> 00:41:41.532
the DJ presence at Coachella

00:41:41.632 --> 00:41:44.235
became more and more
of a thing.

00:41:44.335 --> 00:41:47.638
And then the Sahara tent became almost
like a party unto itself.

00:41:49.205 --> 00:41:51.075
I think it's important to
remind people that

00:41:51.175 --> 00:41:55.045
in 1999,
festivals didn't have

00:41:55.145 --> 00:41:57.815
the huge LED panels
that we know now,

00:41:57.915 --> 00:41:59.650
and the the huge
stage production.

00:42:06.323 --> 00:42:08.259
You know, I felt like for
most of the '90s,

00:42:08.359 --> 00:42:10.828
electronic music existed
in a place where,

00:42:10.928 --> 00:42:12.730
if you weren't an electronic
music fan,

00:42:12.830 --> 00:42:14.565
you generally didn't pay that
much attention to it.

00:42:16.333 --> 00:42:18.235
One of the things that I thought
was kind of amazing

00:42:18.335 --> 00:42:20.004
but odd about
the first Coachella

00:42:20.104 --> 00:42:23.240
was that it was very electronic
music oriented

00:42:23.340 --> 00:42:26.944
at a time, you know, when
electronic music

00:42:27.044 --> 00:42:29.213
really was very,
very underground.

00:42:31.649 --> 00:42:34.184
If I were governor of my state
or mayor of my town,

00:42:34.284 --> 00:42:37.755
I would be passing
new ordinances

00:42:37.855 --> 00:42:40.991
relating to stiff
criminal penalties

00:42:41.091 --> 00:42:42.626
for anyone who held a rave;

00:42:42.726 --> 00:42:45.863
The promoter, the guy who
owned the building.

00:42:45.963 --> 00:42:48.299
I would put the son of a gun
in jail.

00:42:48.399 --> 00:42:52.336
So 2001, 2002 was a really tough
time for dance music.

00:42:54.170 --> 00:42:56.674
The DEA created
the Crack House Law

00:42:56.774 --> 00:43:00.010
and went after not only venues
but event producers.

00:43:00.110 --> 00:43:03.647
All right, you're gonna have
to clear this area.

00:43:03.747 --> 00:43:05.950
The venues didn't want to rent
their facilities to you

00:43:06.050 --> 00:43:09.653
and some of the producers weren't even
willing to produce anymore.

00:43:17.293 --> 00:43:19.330
The culture was almost destroyed
completely.

00:43:21.665 --> 00:43:24.702
And you could have not had dance music
at a festival at one point.

00:43:26.870 --> 00:43:30.074
So the whole rave scene, at
that point, was on trial.

00:43:30.174 --> 00:43:33.877
And law enforcement wanted us
to drop that type of music.

00:43:37.181 --> 00:43:40.718
In the early 2000s, the
scene was struggling,

00:43:40.818 --> 00:43:45.389
but Coachella,
they kept... doing it.

00:43:45.489 --> 00:43:47.791
And it was so great
for dance music.

00:43:56.066 --> 00:43:59.637
I am so happy Coachella didn't
jump on the bandwagon,

00:43:59.737 --> 00:44:02.106
because when the events
are healthy,

00:44:02.206 --> 00:44:03.774
that pushes the music forward.

00:44:08.245 --> 00:44:12.383
We had Sahara tent,
and we Dew Lab.

00:44:12.483 --> 00:44:15.185
When Dew Lab started out, it
was just an art piece.

00:44:15.285 --> 00:44:17.388
We barely were even paying
attention to 'em.

00:44:17.488 --> 00:44:20.758
They were DJ-ing in there.

00:44:20.858 --> 00:44:23.761
They've been an institution
for us ever since.

00:44:23.861 --> 00:44:27.197
So we felt like we were doing good
with electronic music.

00:44:29.332 --> 00:44:32.269
Daft Punk, Daft Punk, Daft
Punk, Daft Punk...

00:44:32.369 --> 00:44:34.938
Then Coachella 2006,

00:44:35.038 --> 00:44:36.807
Daft Punk plays.

00:44:36.907 --> 00:44:39.176
And people's minds get blown.

00:44:40.944 --> 00:44:43.347
It, like, changed people's
lives, including mine.

00:44:43.447 --> 00:44:44.682
Forever.

00:44:46.250 --> 00:44:47.418
We didn't know what to expect.

00:44:47.518 --> 00:44:50.087
And the first thing
that you hear is

00:44:50.187 --> 00:44:52.790
the "Close Encounters"
melody.

00:44:52.890 --> 00:44:57.027
Do, do, do, do, doo

00:44:57.127 --> 00:44:59.296
And it was, like
Ohhh.

00:45:00.864 --> 00:45:01.932
And then you hear it again.

00:45:02.032 --> 00:45:04.835
Do, do, do, do, doo

00:45:04.935 --> 00:45:06.704
It's, like
Ohhhh.

00:45:06.804 --> 00:45:11.108
And then the curtain slowly
parts to reveal

00:45:11.208 --> 00:45:15.846
this fucking pyramid with
these robots on top.

00:45:15.946 --> 00:45:18.315
And you're like,
they are aliens.

00:45:18.415 --> 00:45:20.484
They are not from planet Earth.

00:45:20.584 --> 00:45:23.420
Television

00:45:24.521 --> 00:45:27.057
Rules the nation

00:45:28.358 --> 00:45:30.961
Television

00:45:32.061 --> 00:45:34.264
Rules the nation

00:45:34.364 --> 00:45:35.799
Around the world

00:46:05.528 --> 00:46:09.833
It was just such a mind-
blowing performance.

00:46:09.933 --> 00:46:11.969
It was kind of the birth
of EDM right there.

00:46:15.539 --> 00:46:17.474
From that point on,

00:46:17.574 --> 00:46:23.113
dance music needed to have a
giant spectacle on stage.

00:46:23.213 --> 00:46:26.016
And so you could love it
or you could hate it.

00:46:26.116 --> 00:46:27.117
I mean

00:46:27.217 --> 00:46:29.520
But the fact is that

00:46:29.620 --> 00:46:33.157
nothing was the same after
that performance.

00:46:33.257 --> 00:46:36.093
Rules the nation

00:46:40.497 --> 00:46:43.934
And from that that moment,
it was like

00:46:44.034 --> 00:46:46.537
I mean, it's all what DJs would be
playing all across the country.

00:46:46.637 --> 00:46:48.272
Wherever I was playing,
it was like,

00:46:48.372 --> 00:46:50.908
Daft Punk, Daft Punk,
Daft Punk.

00:46:51.008 --> 00:46:52.276
Then we would
always be doing, like,

00:46:52.376 --> 00:46:54.511
the pyramid that they
did at Coachella.

00:47:19.435 --> 00:47:21.872
As headliners here today, it was
just absolutely amazing.

00:47:21.972 --> 00:47:24.374
And how they got embraced
by what they are

00:47:24.474 --> 00:47:26.877
as as a group,
as an art as artists.

00:47:26.977 --> 00:47:29.580
By the end of the day, they brought,
brought the funk kind of sound

00:47:29.680 --> 00:47:31.081
and the house music
to the table,

00:47:31.181 --> 00:47:33.150
and and the new
electronic sound.

00:47:33.250 --> 00:47:35.252
They're the ones that were there
first before anyone else,

00:47:35.352 --> 00:47:37.588
so for me to hear them
today was amazing.

00:48:06.349 --> 00:48:10.187
I think it's good. We're gonna
have some good shows now.

00:48:36.112 --> 00:48:37.514
Technologically speaking,

00:48:37.614 --> 00:48:40.150
it's always new ideas
and new concepts

00:48:40.250 --> 00:48:41.485
coming from the Sahara tent.

00:48:44.588 --> 00:48:46.256
The new technology shows up,

00:48:46.356 --> 00:48:48.625
and the artists with
the creativity

00:48:48.725 --> 00:48:51.528
will utilize that technology
to push the limits

00:48:59.268 --> 00:49:01.672
Just on an audio/visual level,

00:49:01.772 --> 00:49:03.040
regardless of who's performing
in there,

00:49:03.140 --> 00:49:04.508
it's incredible.

00:49:04.608 --> 00:49:06.710
I'm not scared of technology.

00:49:06.810 --> 00:49:09.646
For me, this is always something
that I use like a tool

00:49:09.746 --> 00:49:13.150
to bring across what
I have in my head.

00:49:13.250 --> 00:49:15.485
It's the same thing as
having a muscle car.

00:49:15.585 --> 00:49:18.355
Getting a V8 engine,
450 horse power,

00:49:18.455 --> 00:49:20.390
it's big power.

00:49:20.490 --> 00:49:24.461
When we get those big subs in there
and light those things up,

00:49:24.561 --> 00:49:26.196
it could blur your vision.

00:49:26.296 --> 00:49:29.066
You could stand in front and
everything turns fuzzy.

00:49:29.166 --> 00:49:31.168
One day, someone's gonna
bring in too many subs

00:49:31.268 --> 00:49:32.369
and someone's just gonna,
like

00:49:32.469 --> 00:49:34.304
their stomach
is gonna explode.

00:49:34.404 --> 00:49:36.073
Ugh!

00:49:47.650 --> 00:49:49.252
Social media made
a big difference.

00:49:49.352 --> 00:49:52.489
Like, as soon as Facebook
and Instagram blew up,

00:49:52.589 --> 00:49:54.424
EDM blew up,
because for years

00:49:54.524 --> 00:49:57.260
it was held down by people
who control

00:49:57.360 --> 00:50:00.330
the radio and television,
who control the media.

00:50:00.430 --> 00:50:02.632
It was big, it was, you
know, felt like

00:50:02.732 --> 00:50:05.469
you could tell that the bands
were starting to break,

00:50:05.569 --> 00:50:07.504
that this festival culture,

00:50:07.604 --> 00:50:10.273
this electronic music youth
festival culture

00:50:10.373 --> 00:50:13.777
was... you know, like, pushing other
genres out of the way,

00:50:13.877 --> 00:50:15.012
like, we are here.

00:50:23.519 --> 00:50:25.789
Tiesto on the main stage
changed the game.

00:50:25.889 --> 00:50:29.226
And Paul Tollett, hats
off for that booking

00:50:29.326 --> 00:50:31.194
because I think that was that
was a controversial choice.

00:50:32.462 --> 00:50:34.331
People were pretty, uh, shocked

00:50:34.431 --> 00:50:36.199
that I played Coachella,
main stage.

00:50:36.299 --> 00:50:37.501
And they were, like they didn't
know what to expect.

00:50:39.702 --> 00:50:42.205
'Cause a lot of bands and, like,
traditional musicians

00:50:42.305 --> 00:50:44.441
are, like,
you're not us, man.

00:50:44.541 --> 00:50:47.778
Like, what, 'cause I don't sit behind
the drum and play the drum?

00:50:47.878 --> 00:50:51.148
Like it or not, Tiesto's here and he's
gonna play on the main stage.

00:50:57.553 --> 00:51:00.123
And that proved a point that

00:51:00.223 --> 00:51:03.560
large scale DJ culture was
becoming a real thing.

00:51:09.266 --> 00:51:12.069
No one had done that
at that time

00:51:12.169 --> 00:51:14.337
at a multi-genre
music festival.

00:51:14.437 --> 00:51:17.641
Taking a dance act and having him play
to that large of an audience

00:51:17.741 --> 00:51:21.511
was unbelievable and
something that...

00:51:21.611 --> 00:51:24.681
pushed things forward for the industry
that I love so much,

00:51:24.781 --> 00:51:26.183
and the culture that
I love so much.

00:51:35.791 --> 00:51:37.294
At first, we felt that

00:51:37.394 --> 00:51:39.729
the main stage was a
little big for us,

00:51:39.829 --> 00:51:41.531
but we were like,
eh, you know what?

00:51:41.631 --> 00:51:43.467
Let's try it and let's do our
best and pushed for it.

00:51:45.368 --> 00:51:46.670
But it definitely
changed the sound

00:51:46.770 --> 00:51:48.772
going from night clubs
to these big stages

00:51:48.872 --> 00:51:51.741
that made everything bigger,
louder, more grand,

00:51:51.841 --> 00:51:55.245
and now we've graduated to where
there's a pop element to it.

00:52:03.920 --> 00:52:05.589
I think that happens
with any genre,

00:52:05.689 --> 00:52:09.126
from hip hop to, you know, to
indie rock to whatever.

00:52:09.226 --> 00:52:11.528
There's always just layers.
There's an underground,

00:52:11.628 --> 00:52:13.396
more independent sound that's
more cultured,

00:52:13.496 --> 00:52:15.665
and, I guess, takes a little
more digging to get to,

00:52:15.765 --> 00:52:16.867
and there's the stuff
that's on the radio

00:52:16.967 --> 00:52:19.703
that's more accessible.

00:52:23.006 --> 00:52:25.442
People need not be afraid

00:52:25.542 --> 00:52:28.245
of big dance acts
that have success,

00:52:28.345 --> 00:52:31.681
because you can always go find your
house music or your techno.

00:52:42.391 --> 00:52:44.895
Yuma is a really interesting
innovation

00:52:44.995 --> 00:52:47.264
because it's just
about the music.

00:52:49.432 --> 00:52:51.501
It's more of the intimate
club experience

00:52:51.601 --> 00:52:53.904
but on a larger scale
and at a festival.

00:53:18.728 --> 00:53:21.398
The Yuma stage is very much,
you know, sort of like

00:53:21.498 --> 00:53:23.400
the quintessential heads,
you know,

00:53:23.500 --> 00:53:24.534
they know what they want.

00:53:24.634 --> 00:53:26.236
That's my favorite type
of vibe.

00:53:26.336 --> 00:53:29.206
There's no screens,
it's just music.

00:53:40.850 --> 00:53:44.654
It's around
connecting to people.

00:53:44.754 --> 00:53:48.325
As we track the growth
of electronic music,

00:53:48.425 --> 00:53:50.794
there doesn't seem
any end in sight.

00:53:50.894 --> 00:53:53.964
People just seem to have
the drive to have

00:53:54.064 --> 00:53:55.465
the time of your life.

00:53:55.565 --> 00:53:57.300
One, two

00:53:57.400 --> 00:54:00.337
Everybody jump

00:54:08.845 --> 00:54:10.614
I remember, like, the second
Major Lazer show,

00:54:10.714 --> 00:54:12.515
and it was, like,
the most epic

00:54:12.615 --> 00:54:13.850
Sunset is sort of the best time
to play at Coachella.

00:54:13.950 --> 00:54:15.518
Nobody can tell you
differently.

00:54:15.618 --> 00:54:17.687
Whether they say it's headlining,
whatever,

00:54:17.787 --> 00:54:18.822
as long as it's sunset.

00:54:25.928 --> 00:54:28.265
EDM became a thing,

00:54:28.365 --> 00:54:30.033
and through that, I think,

00:54:30.133 --> 00:54:32.269
more and more people
in North America

00:54:32.369 --> 00:54:35.472
finally got accustomed to the
sonics of electronic music,

00:54:35.572 --> 00:54:36.906
'cause it used to be foreign.

00:54:37.006 --> 00:54:38.675
It used to be
exotic and crazy.

00:54:45.815 --> 00:54:47.717
I knew it was gonna be a big
moment in my career;

00:54:47.817 --> 00:54:49.853
first time on the main
stage at Coachella.

00:54:49.953 --> 00:54:52.022
This is the festival the
whole world looks at.

00:54:52.122 --> 00:54:54.791
Look into my eyes

00:54:54.891 --> 00:54:56.526
Eyes

00:54:56.626 --> 00:55:00.897
Are the windows
to the soul

00:55:00.997 --> 00:55:02.732
I walked off stage
that first week,

00:55:02.832 --> 00:55:05.502
and the guys who'd flown the
drone, they walk up,

00:55:05.602 --> 00:55:06.803
and they're like, "Dude,
oh, my gosh,"

00:55:06.903 --> 00:55:08.805
and they're freakin' out.

00:55:08.905 --> 00:55:12.809
And they whip out an iPad and it
has the drone footage on it.

00:55:12.909 --> 00:55:14.911
And I'm just like
Ahh!

00:55:15.011 --> 00:55:16.946
We're all, like, screaming
looking at this thing,

00:55:17.046 --> 00:55:18.982
like rewinding it,
like What?!

00:55:19.082 --> 00:55:21.751
How far back does
the crowd go?

00:55:21.851 --> 00:55:23.420
Look into my eyes

00:55:30.726 --> 00:55:33.096
And there's a big red blast
on the screen,

00:55:33.196 --> 00:55:35.965
and you can see it just lights
the whole crowd up red.

00:55:36.065 --> 00:55:38.435
Look into my eyes

00:55:45.875 --> 00:55:47.644
Whether the radio
wants to admit it

00:55:47.744 --> 00:55:50.046
or whatever,
the TV,

00:55:50.146 --> 00:55:52.849
I don't know what's goin' on,
but there's a movement,

00:55:52.949 --> 00:55:54.451
and it's solidified,
and guess what?

00:55:54.551 --> 00:55:55.952
It's been 20 years
in the making.

00:55:56.052 --> 00:55:58.488
Eyes

00:56:27.883 --> 00:56:29.819
At the end of the day,

00:56:29.919 --> 00:56:33.690
and I've said this all throughout
the commotion of EDM,

00:56:33.790 --> 00:56:36.726
I've always said this,
hip hop is, like,

00:56:36.826 --> 00:56:38.728
the generational music of
North American youth.

00:56:41.531 --> 00:56:44.100
RAYMOND Early Coachella definitely
had hip hop.

00:56:44.200 --> 00:56:45.668
You had hip hop DJs,

00:56:45.768 --> 00:56:47.003
you had, like, the Invisibl
Skratch Piklz,

00:56:47.103 --> 00:56:48.772
which A-Trak was part of
at the time.

00:56:54.977 --> 00:56:57.113
And that was like the height
of turntablism

00:56:57.213 --> 00:56:59.816
in terms of, like, what Echelon and
those guys were playing at.

00:57:08.924 --> 00:57:11.828
But I think it was what you would
have expected at the time,

00:57:11.928 --> 00:57:14.664
it was the
festival friendly versions

00:57:14.764 --> 00:57:16.199
of what was going on
in hip hop.

00:57:16.299 --> 00:57:18.001
Well, I'd like to know

00:57:18.101 --> 00:57:19.502
If you got the notion

00:57:19.602 --> 00:57:21.671
'Cause we're number one

00:57:21.771 --> 00:57:23.740
I'm not tryin' to say my style
is better than yours

00:57:23.840 --> 00:57:25.642
I'm just on
some other shit

00:57:25.742 --> 00:57:27.644
I'm all about the beats
and the lyrics

00:57:27.744 --> 00:57:28.812
So when you hear it
you can feel it

00:57:28.912 --> 00:57:30.847
The vibe is energized...

00:57:30.947 --> 00:57:33.216
RAYMOND And there was all this
alternative or underground

00:57:33.316 --> 00:57:35.585
or backpack hip hop
or, you know,

00:57:35.685 --> 00:57:37.720
really like college hip hop.

00:57:37.820 --> 00:57:39.556
'Cause we take it back
like Robbin Loxly

00:57:39.656 --> 00:57:40.757
Rockin' from
country sides to spots

00:57:40.857 --> 00:57:42.592
Where hard rocks be

00:57:42.692 --> 00:57:43.960
RAYMOND If you really were
to get into, like,

00:57:44.060 --> 00:57:45.862
culture and groups,

00:57:45.962 --> 00:57:49.132
the fans of that hip hop
were

00:57:49.232 --> 00:57:50.700
I don't know if there
was majority white,

00:57:50.800 --> 00:57:52.902
but it was largely white.

00:57:53.002 --> 00:57:58.842
Um, and way more over
represented than...

00:57:58.942 --> 00:58:02.579
southern hip hop
or like, you know,

00:58:02.679 --> 00:58:06.216
Wu Tang inspired, like,
east coast hip hop,

00:58:06.316 --> 00:58:08.952
uh, and gangster rap
and everything.

00:58:09.052 --> 00:58:12.689
That hip hop had a large
black fan base.

00:58:12.789 --> 00:58:14.891
Motherfucker comin' straight
outta Compton

00:58:14.991 --> 00:58:16.826
Crazy motherfucker
named Ice Cube

00:58:16.926 --> 00:58:19.028
From the gang called Niggaz
With Attitudes

00:58:19.128 --> 00:58:20.663
When I'm called off

00:58:20.763 --> 00:58:21.898
It wasn't that Goldenvoice

00:58:21.998 --> 00:58:23.600
didn't have history
doing hip hop.

00:58:23.700 --> 00:58:27.003
You know, Goldenvoice had done
early NWA concerts.

00:58:27.103 --> 00:58:29.038
It was a situation where

00:58:29.138 --> 00:58:31.808
you know, rap music was
getting a black eye,

00:58:31.908 --> 00:58:34.277
you know,
everywhere you looked.

00:58:34.377 --> 00:58:36.880
Like, nobody wanted to have
anything to do with rap.

00:58:36.980 --> 00:58:38.715
Yeah, I mean, hip hop

00:58:38.815 --> 00:58:41.818
in Southern California in the
'80s was hard to place.

00:58:41.918 --> 00:58:43.920
Uh, there was some violence
associated with it,

00:58:44.020 --> 00:58:46.623
and many venues didn't
want to book it,

00:58:46.723 --> 00:58:49.759
so that is code for
call Goldenvoice.

00:58:49.859 --> 00:58:52.161
RAYMOND So the festival promoters

00:58:52.261 --> 00:58:54.731
had a history
with doing hip hop,

00:58:54.831 --> 00:58:58.535
but the festival setting itself
and festival culture was

00:58:58.635 --> 00:59:02.672
you know, was not as multicultural
as it is today.

00:59:05.742 --> 00:59:08.011
I mean, what's the template
for music festivals?

00:59:08.111 --> 00:59:10.146
Woodstock.

00:59:10.246 --> 00:59:13.316
There were not many people
of color at that show.

00:59:13.416 --> 00:59:15.051
There were a handful,

00:59:15.151 --> 00:59:17.186
but if you see the movie,

00:59:17.286 --> 00:59:18.321
it's white girls
with flower crowns

00:59:18.421 --> 00:59:20.089
and white guys with long hair.

00:59:21.957 --> 00:59:23.826
So when you think festival,
that's what you think,

00:59:23.926 --> 00:59:25.295
and, you know, you could
lose sight about

00:59:25.395 --> 00:59:27.797
how important that iconography
is to people

00:59:27.897 --> 00:59:30.934
in determining what they do and
how they celebrate music.

00:59:34.070 --> 00:59:37.674
So it took a while for
culture to merge.

00:59:37.774 --> 00:59:41.311
And over time, it took, like, early
acts to kind of break through,

00:59:41.411 --> 00:59:44.614
so if you look at the evolution
of hip hop early days,

00:59:44.714 --> 00:59:47.750
it was everybody that fit
into that indie realm.

00:59:47.850 --> 00:59:51.888
And then mid 2000s you had
the flirtations with some
of those bigger acts,

00:59:51.988 --> 00:59:54.791
and ones that offered
a bit of crossover,

00:59:54.891 --> 00:59:57.360
uh, the biggest one, of
course, being Kanye.

01:00:10.739 --> 01:00:12.942
I was at Coachella that year,

01:00:13.042 --> 01:00:15.011
'cause I played with Kanye.

01:00:15.111 --> 01:00:17.013
The Kanye performance was
kind of hilarious

01:00:17.113 --> 01:00:21.150
because he showed up at
least 20 minutes late

01:00:21.250 --> 01:00:22.352
20 to 30 minutes late.

01:00:22.452 --> 01:00:25.254
So we were onstage

01:00:25.354 --> 01:00:27.824
myself, the string section.

01:00:29.958 --> 01:00:34.797
And it's show time, and we knew
Kanye was on his way.

01:00:34.897 --> 01:00:36.933
I don't think he knew
about the traffic

01:00:37.033 --> 01:00:39.669
between L.A. and Indio,

01:00:39.769 --> 01:00:42.138
specifically during a
day of Coachella.

01:00:43.406 --> 01:00:45.008
Please believe...

01:00:50.146 --> 01:00:51.314
And long story short,

01:00:51.414 --> 01:00:53.249
he showed up halfway
into the set.

01:00:53.349 --> 01:00:56.919
And at a festival like Coachella,
there's no wiggle room.

01:00:57.019 --> 01:00:59.188
It can't be like, "Okay, well, you
can go over a half hour."

01:00:59.288 --> 01:01:00.990
'Cause someone else has
a set right after.

01:01:01.090 --> 01:01:03.826
So he played a shortened set.

01:01:03.926 --> 01:01:07.363
Throw your diamonds in the sky
if you feel the vibe

01:01:07.463 --> 01:01:09.298
Forever

01:01:09.398 --> 01:01:12.268
The Roc is still alive
every time I rhyme

01:01:12.368 --> 01:01:15.238
Forever ever, forever ever,
ever ever

01:01:15.338 --> 01:01:17.240
I mean, Kanye was always
Kanye, right,

01:01:17.340 --> 01:01:19.208
but when he first came out,

01:01:19.308 --> 01:01:21.944
he was considered in that
more backpack realm.

01:01:22.044 --> 01:01:24.414
After debris settles and the
dust gets swept off

01:01:24.514 --> 01:01:27.083
Big K pick up where young
Hov left off

01:01:27.183 --> 01:01:29.419
Right when magazines wrote
Kanye West off

01:01:29.519 --> 01:01:32.088
I dropped my new shit, it
sound like the best of

01:01:32.188 --> 01:01:34.724
A&R lookin' like,
"Pssh, we messed up

01:01:34.824 --> 01:01:36.826
Grammy night, damn right,
we get dressed up

01:01:36.926 --> 01:01:39.862
Bottle after bottle till
we get next, uh

01:01:39.962 --> 01:01:42.065
Yeah, he next up

01:01:42.165 --> 01:01:44.033
It took artists like that

01:01:44.133 --> 01:01:46.803
that were kind of, like, the testing
grounds for hip-hop

01:01:46.903 --> 01:01:48.371
at the festival.

01:01:48.471 --> 01:01:50.473
You couldn't have just jumped
forward and put

01:01:50.573 --> 01:01:53.242
I mean, Lil Wayne was big
in the mid-2000s.

01:01:53.342 --> 01:01:56.946
Jay-Z was big in the mid-2000s.
It was too early for that.

01:01:59.282 --> 01:02:01.951
Power to make a diamond
with his bare hands

01:02:05.320 --> 01:02:07.457
...if you feel the vibe

01:02:07.557 --> 01:02:09.125
Come on, come on

01:02:09.225 --> 01:02:11.194
Roc is still alive
every time I rhyme

01:02:11.294 --> 01:02:13.029
Forever ever

01:02:13.129 --> 01:02:14.397
Ever ever

01:02:14.497 --> 01:02:16.866
Ever ever, ever ever,
ever ever

01:02:16.966 --> 01:02:18.868
Ever ever, ever ever

01:02:18.968 --> 01:02:20.236
Ever ever,
ever ever

01:02:20.336 --> 01:02:23.372
Ever ever, ever ever,
ever ever

01:02:27.510 --> 01:02:31.047
I look at every demographic,
like, man, hopefully I
get the college kids,

01:02:31.147 --> 01:02:33.883
I wanna get the girls,
the little kids,

01:02:33.983 --> 01:02:37.086
the older people, the niggas
from the streets,

01:02:37.186 --> 01:02:38.921
backpackers.

01:02:39.021 --> 01:02:40.089
-All that.
-You know?

01:02:42.458 --> 01:02:44.193
Kanye! Kanye! Kanye!

01:02:46.862 --> 01:02:48.364
-We gotta go?
-Yeah.

01:02:48.464 --> 01:02:50.099
-We gotta go?
-Yeah, man.

01:02:50.199 --> 01:02:51.768
-We can't sing one more?

01:02:51.868 --> 01:02:53.870
A-TRAK! A-TRAK!

01:02:53.970 --> 01:02:56.038
He can't do it, man.

01:02:56.138 --> 01:02:58.174
I'm sorry, brother.

01:02:58.274 --> 01:03:00.910
Well, it was the time when,
you know,

01:03:01.010 --> 01:03:02.912
we had these artists

01:03:03.012 --> 01:03:05.481
that were just blowing
up pretty quick.

01:03:17.125 --> 01:03:20.396
M.I.A., she was great,

01:03:20.496 --> 01:03:23.533
because she worked up
the stages.

01:03:23.633 --> 01:03:28.171
And every stage was crazy
every time.

01:03:33.308 --> 01:03:36.846
First time I ever played a
festival was Coachella.

01:03:36.946 --> 01:03:38.514
That's my first festival ever.

01:03:43.085 --> 01:03:47.256
From my recollection, the next big
thing was probably Jay-Z.

01:03:49.458 --> 01:03:51.060
Well, what happened is,

01:03:51.160 --> 01:03:53.029
we were promoting a festival
back in New York,

01:03:53.129 --> 01:03:54.964
and Beastie Boys
were headlining it.

01:03:55.064 --> 01:03:56.566
And we'd already had Beasties
at Coachella before.

01:03:56.666 --> 01:03:58.334
And it was just so good.

01:03:58.434 --> 01:04:01.404
Well, now, don't you
tell me to smile

01:04:01.504 --> 01:04:03.406
You stick around I'll make
it worth your while

01:04:03.506 --> 01:04:05.474
My number's beyond
what you can dial

01:04:08.077 --> 01:04:10.346
Some could say that's the first
hip-hop headliner.

01:04:10.446 --> 01:04:12.849
But others, they were rock,
they were punk rock,

01:04:12.949 --> 01:04:14.217
they were all these
different genres.

01:04:14.317 --> 01:04:16.285
I run the marathon to
the very last mile

01:04:16.385 --> 01:04:19.889
They certainly paved the way for
future hip-hop headliners.

01:04:19.989 --> 01:04:22.525
You've got gall,
you've got guile

01:04:22.625 --> 01:04:24.994
Step to me,
I'm a rap-o-phile

01:04:25.094 --> 01:04:28.231
So we had Beastie Boys on this
festival in New York,

01:04:28.331 --> 01:04:30.333
but they had to cancel.

01:04:30.433 --> 01:04:33.870
So we got Jay-Z to fill in.
And when he came out,

01:04:33.970 --> 01:04:36.239
he went straight into "No
Sleep Till Brooklyn."

01:04:36.339 --> 01:04:38.007
No sleep till

01:04:47.582 --> 01:04:50.119
Foot on the pedal, never
ever false metal

01:04:50.219 --> 01:04:52.521
Engine running hotter than
a boiling kettle

01:04:52.621 --> 01:04:54.991
My job ain't a job, it's
a pretty good time

01:04:55.091 --> 01:04:57.059
City to city, I'm running
out of rhymes

01:04:57.159 --> 01:05:00.129
On location,
tour around the nation

01:05:00.229 --> 01:05:02.531
Beastie Boys
never on vacation

01:05:02.631 --> 01:05:05.167
And it was awesome.

01:05:05.267 --> 01:05:07.303
Do what I do 'cause I'm
willing and able

01:05:07.403 --> 01:05:11.073
I'm like, wow, Jay-z is that
is that good live?

01:05:11.173 --> 01:05:13.576
Allow me
to reintroduce myself

01:05:13.676 --> 01:05:15.344
My name is Hov

01:05:15.444 --> 01:05:17.079
H to the O-V

01:05:17.179 --> 01:05:19.315
I used to move snowflakes
by the O-Z

01:05:19.415 --> 01:05:22.018
So we grabbed him
for Coachella.

01:05:22.118 --> 01:05:25.021
CEO of the R-O-C

01:05:25.121 --> 01:05:27.156
Fresh out the fryin'
pan, into the fire

01:05:27.256 --> 01:05:30.159
I be the music biz number
one supplier

01:05:30.259 --> 01:05:32.561
Flyer than a piece of paper
bearing my name

01:05:32.661 --> 01:05:35.298
Got the hottest chick in the game
wearing my chain, that's right

01:05:35.398 --> 01:05:38.634
2010, Jay-z, that was like
a big breakout.

01:05:38.734 --> 01:05:41.570
Fans were totally ready for it.

01:05:41.670 --> 01:05:43.706
They were ready for it
musically.

01:05:43.806 --> 01:05:45.975
They were ready
for his presence.

01:05:48.310 --> 01:05:51.380
They were ready for the show to take
on hip-hop at that scale.

01:05:51.480 --> 01:05:54.216
Let me tell you dudes what
I do to protect this

01:05:54.316 --> 01:05:58.487
I shoot at you actors like
movie directors

01:05:58.587 --> 01:06:00.423
I think it was only
a matter of time

01:06:00.523 --> 01:06:02.458
because everybody just thinks
that rap is cool.

01:06:02.558 --> 01:06:04.093
Rap is cool. There's nothing
cooler than rap.

01:06:04.193 --> 01:06:06.963
Rap is the coolest music ever.

01:06:09.131 --> 01:06:12.001
Any kid that you catch walking
down the street

01:06:12.101 --> 01:06:13.669
or driving down the street,
whatever,

01:06:13.769 --> 01:06:15.504
they know Lil Wayne records,
they know Jay-Z records,

01:06:15.604 --> 01:06:16.605
they know Kanye records.

01:06:20.409 --> 01:06:23.145
Kanye came back in 2011

01:06:23.245 --> 01:06:25.548
with an incredible

01:06:25.648 --> 01:06:27.717
theater of a performance.

01:06:27.817 --> 01:06:29.285
Broke yet new ground.

01:06:30.752 --> 01:06:32.989
First time I went to Coachella,

01:06:33.089 --> 01:06:36.092
Kanye had invited me the first
time to Coachella.

01:06:36.192 --> 01:06:38.361
And I went,
and I had a great night.

01:06:38.461 --> 01:06:41.163
It was
When I seen his show, actually

01:06:41.263 --> 01:06:43.499
At that time, that was the
best hip-hop show

01:06:43.599 --> 01:06:45.067
I ever seen in my life.

01:07:01.249 --> 01:07:03.652
I'm living in
that 21st century

01:07:03.752 --> 01:07:05.654
Doing something mean to it

01:07:05.754 --> 01:07:08.491
Do it better than anybody
you ever seen do it

01:07:08.591 --> 01:07:11.727
Scream from the haters,
got a nice ring to it

01:07:11.827 --> 01:07:14.730
I guess every superhero
need his theme music

01:07:14.830 --> 01:07:18.167
No one man should
have all that power

01:07:18.267 --> 01:07:21.303
The clocks ticking, I just
count the hours

01:07:21.403 --> 01:07:23.105
Just the way he took that stage

01:07:23.205 --> 01:07:25.708
and took over that stage,

01:07:25.808 --> 01:07:27.043
it was hip-hop as art.

01:07:36.184 --> 01:07:37.219
And they say

01:07:39.254 --> 01:07:40.656
And they say

01:07:40.756 --> 01:07:42.324
And they say

01:07:42.424 --> 01:07:43.626
And we say

01:07:43.726 --> 01:07:45.094
And they say

01:07:45.194 --> 01:07:46.729
And they say

01:07:46.829 --> 01:07:49.265
And they say

01:07:49.365 --> 01:07:52.168
21st Century schizoid man

01:07:55.905 --> 01:07:58.207
To do it
in that festival setting

01:07:58.307 --> 01:08:02.078
was just one more step
in that march

01:08:02.178 --> 01:08:05.748
towards just
the unstoppable beast

01:08:05.848 --> 01:08:08.284
that would become, like,
the headliners.

01:08:15.924 --> 01:08:17.693
That year we had Arcade Fire

01:08:17.793 --> 01:08:20.096
which did the incredible
ball drop.

01:08:23.431 --> 01:08:25.701
Awesome concept, beautifully
executed.

01:08:25.801 --> 01:08:30.172
But there are few bands that can
even, like, bring that.

01:08:30.272 --> 01:08:34.243
The rock headliners of those years
had a harder time keeping up.

01:08:36.645 --> 01:08:41.417
That was the first year where we started
livestreaming on YouTube.

01:08:41.517 --> 01:08:44.787
That was the thing that got
us across the world.

01:08:44.887 --> 01:08:46.689
It really was shocking.

01:08:46.789 --> 01:08:49.191
You know, now all these different
countries are coming.

01:08:53.261 --> 01:08:55.464
There was so much demand
that year.

01:08:55.564 --> 01:08:57.666
More than 100,000 people
were shut out.

01:08:59.701 --> 01:09:01.237
Thought about all these people

01:09:01.337 --> 01:09:03.539
who didn't get to go
to Coachella.

01:09:05.974 --> 01:09:07.510
You know, he has a lot of ideas.

01:09:07.610 --> 01:09:11.347
And I remember when
he said to me,

01:09:11.447 --> 01:09:14.450
"What's the only thing better
than Coachella?

01:09:14.550 --> 01:09:16.218
Two Coachellas."

01:09:18.853 --> 01:09:21.357
It was just such an unprecedented
move.

01:09:21.457 --> 01:09:23.792
No one had a two-weekend
event like that.

01:09:23.892 --> 01:09:27.563
And people thought that that was
just a selfish money grab...

01:09:27.663 --> 01:09:29.198
which I can understand.

01:09:29.298 --> 01:09:31.734
But it also made tons of sense,
'cause a lot of people

01:09:31.834 --> 01:09:33.269
that wanted to go to the show that
couldn't go to the show.

01:09:35.637 --> 01:09:37.840
I always thought about
doing two weekends.

01:09:37.940 --> 01:09:40.242
But we thought, "I'm gonna
run out of headliners.

01:09:40.342 --> 01:09:42.511
if it's two different sets
of music."

01:09:44.913 --> 01:09:49.685
So it hit me, like, "Every single
artist needs to repeat."

01:09:49.785 --> 01:09:51.587
"Wait a second. The same
artists come back

01:09:51.687 --> 01:09:54.323
and play a second time
a week later?

01:09:54.423 --> 01:09:56.225
That's just weird."

01:09:56.325 --> 01:09:57.626
I didn't even know how they
were gonna pull that off.

01:09:57.726 --> 01:10:00.663
-California love
-Come on!

01:10:00.763 --> 01:10:02.831
Put your motherfuckin'
dubs in the air

01:10:02.931 --> 01:10:04.700
Sing this shit!

01:10:04.800 --> 01:10:06.702
California

01:10:06.802 --> 01:10:09.939
-Knows how to party
-What you say?

01:10:10.039 --> 01:10:15.277
It was hard to explain the two-
weekend concept to Dre,

01:10:15.377 --> 01:10:18.781
'cause he didn't really know a lot
about Coachella to begin with.

01:10:20.883 --> 01:10:23.219
But he knew about Burning
Man, because

01:10:23.319 --> 01:10:24.653
him and Tupac bumped into it

01:10:24.753 --> 01:10:26.288
when they were filming
that video.

01:10:26.388 --> 01:10:27.656
It was the funniest thing.

01:10:27.756 --> 01:10:28.691
The city of Compton

01:10:28.791 --> 01:10:30.292
Hey, yo, Dre,

01:10:30.392 --> 01:10:32.228
I think you should
welcome everybody.

01:10:35.997 --> 01:10:38.400
Now, let me welcome everybody
to the wild, wild west

01:10:38.500 --> 01:10:40.769
A state that's untouchable
like Eliot Ness

01:10:40.869 --> 01:10:43.539
The track hits your eardrum
like a slug to your chest

01:10:43.639 --> 01:10:45.874
Pack a vest for your Jimmy
in the city of sex

01:10:45.974 --> 01:10:49.645
We lay out what we wanna do with
him headlining Coachella.

01:10:49.745 --> 01:10:51.947
He said, "I'd like to do it,
but I got this idea

01:10:52.047 --> 01:10:54.683
about like a 3-D thing
or a hologram,

01:10:54.783 --> 01:10:56.619
or I got this art thing."

01:10:56.719 --> 01:11:00.289
I hope this ain't people's first
show seeing a concert.

01:11:00.389 --> 01:11:02.358
After this one, you probably
don't want to see it.

01:11:02.458 --> 01:11:03.959
It's kind of unfair
what Dre is doing

01:11:04.059 --> 01:11:06.528
to the whole Coachella
lineup on Sunday.

01:11:06.628 --> 01:11:08.030
It's all I gotta say.

01:11:08.130 --> 01:11:10.766
What's the surprises?
Any surprises?

01:11:10.866 --> 01:11:12.701
Everybody gonna come out,
that's all I gotta say.

01:11:12.801 --> 01:11:15.904
-People are gonna cry? -Yeah, people
are gonna fuckin' boo-hoo.

01:11:23.778 --> 01:11:24.947
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