SORU: aşağıdaki parçaya göre cevaplayınız
The basic aim of this passage is to -----.
Does advertising encourage waste by persuading
consumers to buy goods that they do not need? In
reply to this, it has been pointed out that all the
consumer really needs, is a bare minimum of
clothing, food and shelter, and that one of the
distinguishing marks of any civilized community is
that it lives well above the minimum subsistence
level. Most advertising is designed to influence the
consumer's spending power. In western countries,
advertising has played a great part in bringing
labour saving equipment, and so a degree of
leisure, and even luxury, to millions. Advertising
that encourages the public to want more is also
claimed to act as an incentive making people want
to earn more in order to buy the goods advertised,
and therefore making them work harder. For this
reason advertising has been defended as having
an essential part to play in the move towards
higher standards of living. The defenders of
advertising also point out that it is not solely
concerned with encouraging the public to spend.
Banks, insurance companies and building societies
are amongst the commercial advertisers who
encourage saving.