SORU: aşağıdaki parçaya göre cevaplayınız
As we understand from the passage, the writer _
In many ways, Hollywood seems to exemplify the most joyless
aspects of capitalism. The "industry", as it insists upon calling itself,
packages artistic ideas and images as commodities and then values
those commodities accordmg to how they "penetrate" markets. The
system's worrying inefliciency, of course, is that studios never know
what the public at large will want to buy. So films are tested in front
of preview audiences, revised according to the audience's
suggestions, tested again, and then marketed with a vigour directly
proportionate to the test scores. There are two problems with this
approach. The first is that the test-sample size is minimal but can
determine a film's fate. The second is that by the time the test
audience sees a film it's too late to change it very much anyway,
particularly when twenty, fifty or a hundred million dollars has
already been spent.