(I)The first obvious fact about the mass media system is that it is not controlled by corporations; It is made up of them. (II) Many large corporations are active in the third world and in the arms trade. (III) Just as corporations do not control the car industry but the car industry itself is a corporation, so the media is made up of large corporations, all in the business of maximising profits. (IV) Moreover, media corporations are not simply businesses; they are also owned by even larger parent corporations. (V) It's this parent corporations which influence and formulate the media policies and practices.