KPDS 2005-1 Soru=69

The point is made in the passage that mass customization ----.

For two decades after World War II, mass
production reigned supreme. Mass production
techniques pushed companies into standardized
products, long product life cycles, and rigid
manufacturing, emphasizing efficiency and low cost
over flexibility. Special orders cost more. But today's
consumers are very choosy. They want quality,
value and products specially tailored to their needs,
but always at the lowest possible price. For now
mass customization has come to the fore. Mass
customization uses information technology to
produce and deliver products and services designed
to fit the specifications of individual customers.
Companies can customize products in quantities as
small as one with the same speed and low cost as
mass production methods. Mass customization
systems use information taken from the customer to
control the flow of goods.