ÜDS-Sosyal 2005-1 Soru=63

One point made in the passage is that aggressive programming----.

In London's theatres, tastes seem to be changing.
Though audiences are not falling, that's mostly
thanks to the allure of musicals, not plays. The
commercial London Theatres ran at 65% capacity
in 2003, the most recent year for which figures are
available. But this disguises a big difference
between musicals and plays. For the musicals,
attendance averages 68% of capacity; for plays,
attendance is somewhat lower, at 56%. So if a
show doesn't contain some singing and plenty of
dancing, half the chairs are likely to remain empty.
And In a business in which the costs are all fixed,
a few more tickets sold can make all the
difference. However, London's subsidized
theatres are doing unusually well. For example, at
the National Theatre, which receives around £14
million in public money every year, attendance
has been running at over 90% of capacity for the
past 20 months. That's partly thanks to
sponsorship and partly to aggressive
programming.