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Merchandising is the process by which goods are produced in association with a media product, which can then be sold to consumers. Many successful films, such as Star Wars or Spiderman, have greatly increased their revenues by licensing the ideas, script, images or music from the film to companies which will release products associated with the film. Associated with Star Wars, for instance, are toys, books, clothes and games. While merchandising is not new and has been connected to a range of artists in the past, the process is now seen as central to promotion of media products themselves. ---- For example, computer games have toys and books associated with them and rock groups sell T-shirts.