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One interesting thing that the author notes about this unconventional approach was ......... .
In an age when medical science was combating heart disease with costly high-tech interventions,
American physician Dean Ornish was something of a throwback. His simple, inexpensive program
of lifestyle changes, which featured a low-fat, primarily, vegetarian diet, moderate aerobic exercise,
and daily stress management, contrasted sharply with such potentially risky treatments as bypass
surgery, angioplasty and cholesterol-lowering medication. The holistic regimen that Ornish
recommended appeared not only to halt the progress of atherosclerosis — the buildup of fatty
substances within the arteries — but actually to reverse it. Despite his reluctance to being labeled a
guru, Ornish continued to gain enthusiastic converts following the publication in 1990 of his bestselling
second book. "Dr. Dean Ornish's Program for Reversing Heart Disease: The Only System
Scientifically Proven to Reverse Heart Disease Without Drugs or Surgery". Later highlights for
Ornish included the publication of a third book. "Eat More, Weigh Less; Dr. Dean Ornish's Life
Choice Program for Losing Weight Safely While Eating Abundantly"; an invitation to the White
House in 1993, and the announcement in August of that year that Mutual of Omaha, an insurance
company, would reimburse policyholders for the cost of participation in the program — the first
time a major insurer had agreed to cover an "alternative" treatment for heart disease.