SORU: aşağıdaki parçaya göre cevaplayınız
It can be understood from the passage that the author ----.
Innovation is not a synonym for invention – an invention
has to be taken to the market to be regarded as
innovation. Innovation must change the way people do
something. In an essay on creativity, Teresa Amabile
and others describe innovation as ‘the successful
implementation of creative ideas within an organization’.
Creativity, which includes invention, is only the starting
point for innovation, which is a necessary but not
sufficient condition for it. As Amabile implies, the
business of innovation needs to be managed all the way
from the creative inspiration through to a launchable
product or service. Innovation is not restricted to
products and services. It might be internal to the
business, in the form of new and more effective
organizational structures or processes. It could be a
new way of marketing or distribution, like online grocery
deliveries. By today’s thinking, innovation can also be in
the form of a significant improvement to an existing
commodity. When you build a better product, not
necessarily a revolutionary one, the whole world will
want to buy it. A lot of small types of innovation like this
are more akin to continuous improvement, which makes
up 85-90% of the average corporate development
portfolio.