Intercultural communication in its most basic form refers to an academic field of study and research. It seeks to understand how people from different countries and cultures behave, communicate, and perceive the world around them. The theories developed by the researchers and academics can be and have been applied to many fields. ---- Many multinational companies need to know how best to structure themselves, manage staff and communicate with customers. Intercultural communication gives them an insight into the areas they need to address or understand.