(I) Whisky began to be marketed commercially in the middle of the nineteenth century. (II) By enlarging and modernizing its distilleries, Scotland was able to dominate the market in Europe and America. (III) Up until then, production had been divided between a few official distilleries and many much smaller, illicit ones, whose produce was almost exclusively for local consumption. (IV) The development of reliable transport systems particularly trains during the Industrial Revolution meant whisky could travel further a field. (V) And, a few Scottish and Irish traders seized the opportunity to begin exporting their output.