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Since most of the advertisements appeal to the buying motives of the customers, many people spend a lot of money in worthless products every day. |
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A good advertisement is one that gets the viewers' attention. |
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No matter how effective an advertisement is, it can't attract the customer's attention unless he is willing to buy. |
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Advertising can only be effective if the message reaches the business' specific target. |
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Consumers may be convinced to buy a useless product by effective advertising. |