I) As early as the 1960s, there was a strong awareness of environmental concerns. II) During this period many conflicts occurred between the younger and older generations in society. Ill) And this continued to gain momentum through the following three decades. IV) As a consequence, nowadays, most people are very sensitive to the issue and try to help the cause in one way or another. V) Examples of this can be as simple as glass-recycling or proper rubbish disposal.