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In the 1880s, a grocery salesman, Joel Cheek, developed a blend of various coffees that he believed to be superior to anything on the market. He tried to persuade the management of hotels in the American South to give his product a try. ..... . The response of the hotel guests was highly favourable, and Cheek agreed to name his coffee in honour of the establishment.
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President Theodore Roosevelt praised the beverage, saying it was good to the last drop |
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Though coffee consumption had been high in the US since the 1700s, most people preferred tea |
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Most visitors to the hotel, however, noticed no difference in quality to their usual brands |
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His efforts were so successful that he was soon supplying most of the hotels in the region |
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The owner of one of the finest of these, the Maxwell House of Nashville, agreed |