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The rapid changes in fashion cycles have made it possible ………… .
The extent and duration of fashion cycles have been
influenced by changes in technology. When articles of
clothing had to be handmade, fashions often lasted for
decades. The mass-production of dresses in the same
design, however, has greatly reduced the amount of time
it takes for a design to reach a large number of people.
The mass media — television, motion pictures,
magazines and newspapers — are also important in
spreading fashions throughout the world. Thus, designs
can go in and out of fashion much more quickly. In recent
years, it has become almost
impossible to single out one style as the prevailing fashion.
A woman might own an ankle-length skirt, a knee-length
skirt, and jeans and be fashionable wear in any one of
them.